How is it working as a mom-and-daughter team?
Lily: It’s really intense because we don’t stop working. I’m juggling school. We’re juggling a lot. Our relationship is really intense, but we balance each other out. We’re very different in our personalities and strengths. I’m calm and she is more extreme and passionate. Her passion is untamable. We help each other and push each other.
Elisa: Our vision is exactly the same. There is nobody else that I would completely trust without batting an eyelash. She did the entire book. I didn’t do anything. I had no time and I felt completely at ease with that. Plus, no one in our entire family had any idea what an incredibly hard thing it would be to start a company. Being together has made it so much better.
What are you in school for?
Lily: I’m at NYU in the Gallatin program. I’m studying Africana Studies and documentary film.
Do you still do styling projects on the side [to Elisa]?
Elisa: No. We do editorials on the site.
What has been the ballsiest thing you’ve done for the success of Style Like U?
Lily: We never know where we’re going or whose house we’re going to.
Elisa: For the last two years, for six days a week and sometimes twice a day, we’re in very different neighborhoods. In the evening and night, after spending the day working here, I’ve gone to shoot everybody and I have no idea where I’m going or who they are. I’m by myself and I’m in very unknown territory. Whether it’s Brooklyn, Queens, Jersey City or the Bronx.