This morning, at the ungodly hour of 7:30, the 8th Annual “WWD Beauty Biz Awards” took place at the Four Seasons Restaurant in NYC. Being consummate beauty professionals, everyone in attendance looked refreshed and chic, with lots of Chanel bags and perfectly applied lipstick.
WWD is getting an overall architecture redesign in 2011, and an eight page section called “WWD Style” will be introduced; it will provide deeper “business insight, analysis, and fun.” The men’s coverage will be increased, with new beefier quarterly sections and more weekly coverage. The Beauty Biz insert will also be overhauled. And finally, an iPad application is coming.
Gina was more vague about Style.com– “Like ladies having work done, we don’t want to reveal too much,” she said–but big changes are clearly afoot. She mentioned the potential to reach millions of fanatic fashion and beauty consumers through the site. We will be watching closely.
Now onto the awards. This is the first year that WWD has presented a “Visionary of the Year” award. The recipient was Leonard Lauder, son of Estée, and chairman emeritus of the Estée Lauder Cos. Inc. (he’s now retired). His acceptance speech was charming and funny, and he left us with this pearl: “If you can’t see the future you can’t get there.” Indeed.
Other notable winners:
-Newcomer of the Year: Michelle Phan, makeup artist and newly minted Lancôme spokesperson, who has made her stamp on the industry through her creative YouTube instructional videos. (We cornered her after the awards to ask about her favorite holiday lip colors. “Lip tints! I’m wearing one now,” she said. It was a gorgeous plummy red.)
-Prestige Makeup: Chanel Rouge Coco Hydrating Crème Lip Colour, which has been heralded as bringing back lipstick after many years of lip gloss reigning supreme.
-Prestige Fragrance: Womanity by Thierry Mugler, which was recognized for its innovative molecular-extraction techniques and mixing sweet with savory.
-Mass Makeup: Maybelline New York Instant Age Rewind Eraser Treatment Makeup, whose unique applicator glides over wrinkles to make them appear invisible.
-Prestige Company: Carol’s Daughter for My Life by Mary J. Blige, which was marketed via non-traditional routes: HSN, internet, social media, bloggers.
-Most Innovative Ad Campaign, Mass: Old Spice, which thanks to the hotness and cheekiness of Isaiah Mustafa, has doubled its sales this year.
-Retailer of the Year, Specialty: Topshop, whose 160 item beauty collection has been a huge hit for the retailer
Here’s the complete list of winners:
Visionary of the Year: Leonard Lauder, Chairman Emeritus, The Estée Lauder Companies
Newcomer of the Year: Michelle Phan aka RiceBunny
Most Innovative Marketers of the Year, :
Prestige – Carol’s Daughter, My Life by Mary J. Blige
Mass – P&G Beauty, Her
Prestige – Pamela Baxter, LVMH Perfumes & Cosmetics
Mass – Claudia Poccia, Mark, Avon Products, Inc.
Breakthrough Products of the Year:
Prestige – Chanel Rouge Coco Hydrating Creme Lip Colour
Mass – Maybelline New York Instant Age Rewind Eraser Treatment Makeup
Prestige – Clinique Repairwear Laser Focus Wrinkle & UN Damage Corrector
Mass – Johnson & Johnson for Bioelectricity Technology
Prestige – L’Oreal Professionel Inoa
Mass – Garnier Fructis Style Sleek & Shine Blow Dry Perfector 2-Step Smoothing
Fragrance, Prestige: Womanity by Thierry Mugler
Most Innovative Ad Campaigns of the Year:
Prestige – StriVectin
Mass – Old Spice
Best Executed Launch Strategies of the Year:
Prestige –Estee Lauder, Blue Dahlia Collection
Mass – Revlon
Prestige – Kiehl’s Cross-Terrain Collection
Mass – L’Oreal Paris. Go 360 Clean
Prestige – Bumble & bumble – Sephora Partnership
Mass – Pantene
Prestige – Marc Jacobs Bang
Mass – Jordin Sparks Because of You
Retailers of the Year:
Specialty Retailer– Topshop
Department Store – Macy’s
Mass Retailer – Target