This week online fashion powerhouse Shopbop and beauty retailer Sephora unveiled a new collaboration. They are co-branding an enormous makeup palette, called Color Play 5-in-1: Fashion Edition, which is–as the name suggests–actually five separate palettes. The gist is that you snap out the palette which is appropriate for whatever outfit you’re wearing that day and voila! Coordinating makeup.
I adore both of these companies and shudder to think how much money I’ve spent at both over my lifetime, but this product is a bit of a head-scratcher.
Shopbop pulled together a lookbook of iconic styles (Ali MacGraw as the “Classic Prep,” Twiggy as “London Mod”–you get the idea.) There is a small beauty close-up on each page which shows the coordinating makeup look.
After being distracted by the lovely goods for sale, I started thinking: does the average Shopbop shopper need this color-by-numbers approach to dressing and makeup? I think there’s a certain level of fashion savvy among their customers. Why do predictable pretty makeup when you’re dressing like “The Lady”? I’m just throwing things out here, but a shocking black cat eye or some SS 2011 Derek Lam orange eyeliner would be more interesting, no? Plus there doesn’t seem to be any instruction for how to get each look.
The other issue is that you can’t buy the palette directly from Shopbop; you are directed over to Sephora’s site, where it retails for $30.
And of course there’s the problem with palettes in general: often many of the colors look awful on certain skin tones and go unused. Then when the chocolate brown shadow gets into the pearly pink gloss, you’re absolutely screwed. (To be fair, if you love palettes this one got pretty good reviews from customers–good pigmentation and quality in general.)
I’d like to see another collaboration between these two, because they’re both pretty genius at what they do, but let’s go a bit more cutting edge next time, S & S.
Oh, until February 2 there’s also a sweepstakes for this promotion, which I support 100%. Go here to win a year’s supply of Sephora collection cosmetics and a $2,500 Shopbop shopping spree, no coordination necessary.