Terry Richardson's Campaign For Equinox Gyms Is Exactly What You'd Expect

Terry Richardson for...a fleet of gyms? This actually makes sense. The provocative photog generally shoots his models in various states of undress--or wearing no clothes at all--so it's fitting that Equinox, a line of gyms with a sexy rep, hired him for their new print and digital ad campaign, WWD is reporting. Three images from the forthcoming campaign are out, and they are classic Richardson: hit-you-over-the-head sexy, intimate, a little dirty, and there is, of course, that ever present '70s porn and Polaroid vibe. One of the ads even features a model in red and black lace bra surrounded by close-up Polaroids of her body. That image is captioned, "confidence." Right. Another ad features a model's misguided Dukes of Hazzard window jump attempt so that just her amazingly toned ass and legs hang out of the car window. Check them out.
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Leah Chernikoff
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Terry Richardson for...a fleet of gyms? This actually makes sense. The provocative photog generally shoots his models in various states of undress--or wearing no clothes at all--so it's fitting that Equinox, a line of gyms with a sexy rep, hired him for their new print and digital ad campaign, WWD is reporting. Three images from the forthcoming campaign are out, and they are classic Richardson: hit-you-over-the-head sexy, intimate, a little dirty, and there is, of course, that ever present '70s porn and Polaroid vibe. One of the ads even features a model in red and black lace bra surrounded by close-up Polaroids of her body. That image is captioned, "confidence." Right. Another ad features a model's misguided Dukes of Hazzard window jump attempt so that just her amazingly toned ass and legs hang out of the car window. Check them out.
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Terry Richardson for...a fleet of gyms?

This actually makes sense. The provocative photog generally shoots his models in various states of undress--or wearing no clothes at all--so it's fitting that Equinox, a line of gyms with a sexy rep, hired him for their new print and digital ad campaign, WWD is reporting.

Three images from the forthcoming campaign are out, and they are classic Richardson: hit-you-over-the-head sexy, intimate, a little dirty, and there is, of course, that ever present '70s porn and Polaroid vibe. One of the ads even features a model in red and black lace bra surrounded by close-up Polaroids of her body. That image is captioned, "confidence." Right. Another ad features a model's misguided Dukes of Hazzard window jump attempt so that just her amazingly toned ass and legs hang out of the car window.

Check them out.