AI_Incontri at Pitti: Lipstick Red and Charcoal Grey

FLORENCE--As an editor, you see so much fashion that sometimes, as Diane Pernet says, you get "fashioned out." In general, it takes a lot to delight and surprise me when it comes to womenswear. Especially after a month of shows. So it was lucky that one of the few designers at Pitti creating pieces for women caught my eye before February's runway storm. Andrea Incontri, winner of Pitti's “WHO IS ON NEXT? UOMO” prize in the accessories category, staged a film and runway show/presentation at the Cinema Odeon on Piazza Strozzi. He showed a full collection--clothes, bags, accessories--for both men and women.
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FLORENCE--As an editor, you see so much fashion that sometimes, as Diane Pernet says, you get "fashioned out." In general, it takes a lot to delight and surprise me when it comes to womenswear. Especially after a month of shows. So it was lucky that one of the few designers at Pitti creating pieces for women caught my eye before February's runway storm. Andrea Incontri, winner of Pitti's “WHO IS ON NEXT? UOMO” prize in the accessories category, staged a film and runway show/presentation at the Cinema Odeon on Piazza Strozzi. He showed a full collection--clothes, bags, accessories--for both men and women.
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FLORENCE--As an editor, you see so much fashion that sometimes, as Diane Pernet says, you get "fashioned out." In general, it takes a lot to delight and surprise me when it comes to womenswear. Especially after a month of shows.

So it was lucky that one of the few designers at Pitti creating pieces for women caught my eye before February's runway storm. Andrea Incontri, winner of Pitti's “WHO IS ON NEXT? UOMO” prize in the accessories category, staged a film and runway show/presentation at the Cinema Odeon on Piazza Strozzi. He showed a full collection--clothes, bags, accessories--for both men and women. After debuting the short film "Waiting Room," which captured characters waiting for different things at different places at different times, the designer sent a group of models down a makeshift runway. Like at Ferretti and Quaranta, they were a variety of ages and body types. But in this circumstance, that little detail didn't really matter. Because each model walked down the theatre aisle looking almost perfect. Yes, the unisex handbags--particularly those in a lipstick red--were front and center, but the clothes--lots of charcoal tweeds, white tees, and sensible skirts--were impeccable. I wanted to be these women. And I'm seriously considering buying an AI_Incontri bag. Which means that Incontri moved someone who's often unmovable. We'll undoubtedly be seeing more of him.