News, The Business
Amanda Brooks is the New Fashion Director of Barneys New York
By Lauren Sherman
After months of speculation, Amanda Brooks has been hired as the new fashion director of Barneys New York. “I have long admired Amanda and her effortless blend of luxury and individual style. Her unique perspective on fashion mirrors what Barneys represents and we feel very fortunate to have her join the team,” said Daniella Vitale, the company’s new chief merchandiser, in a statement. She begins February 7, just in time to sit front row at New York Fashion Week.
While much of our generation knows Brooks as more of a socialite and personal style icon, penning the guide I Love Your Style in 2009, she also has plenty of legit fashion cred. Her most recent position was director of fashion at William Morris, where she worked with Chanel, Tod’s, and American Express on marketing, advertising, and image building. As an independent consultant, she worked with DvF, Tory Burch, and Roger Vivier. She was also at one point the creative director of Hogan, as well as Tuleh. She has also written for top notch publications, such as Vogue and The New York Times.
We’ve always thought of Brooks as more of a Bergdorf girl, so it’ll be interesting to see how she adapts her uptown sensibility to the decidedly downtown Barneys brand.
Tags: Amanda Brooks, Barneys New York, Hogan
Most Popular Stories
Comments [9]
Popular Stories
The 10 Best YouTube Hair Tutorials
The 10 Best YouTube Makeup Tutorials 
Fashion's Most Stylish Guys Give Mark Zuckerberg an (Almost!) Hoodie-Free Makeover for Facebook's IPO
Style and Substance: 10 Ladies Who Have Proven You Can Have Both
10 Beauty Boards You Should Be Following on Pinterest
I am so very interested to see how Barneys changes after this massive overhaul of upper management and creative. I adore it now, so I only hope that the changes are positive and not the opposite…
MEH. So bored and sick of socialites taking over everything.
She of the most disliked “social” girls in the entire city, and she is in BIG trouble
She is not a Barney’s type and therein lies the rub…
Beautiful qualifications for everything except fashion director of a downtown better-get-edgy store that bears the pain of the lack of Pressman for direction. Seriously wish her and Barney’s well and yet wonder about the lack of a merchandising person there. This all seems frighteningly intellectual. Murmuring designer brands before lunch won’t do. It’s not about the designers but having a fashion point of view that permeates a rather tired set of designer goods.
Beautiful qualifications for everything except fashion director of a downtown better-get-edgy store that bears the pain of the lack of Pressman for direction. Seriously wish her and Barney’s well and yet wonder about the lack of a merchandising person there. This all seems frighteningly intellectual. Murmuring designer brands before lunch won’t do. It’s not about the designers but having a fashion point of view that permeates a rather tired set of designer goods.
Beautiful qualifications for everything except fashion director of a downtown better-get-edgy store that bears the pain of the lack of Pressman for direction. Seriously wish her and Barney’s well and yet wonder about the lack of a merchandising person there. This all seems frighteningly intellectual. Murmuring designer brands before lunch won’t do. It’s not about the designers but having a fashion point of view that permeates a rather tired set of designer goods.
i really hope she supports young new brands like Julie Gilhart did, Not only the Big Houses. That’s what made Barneys exciting and different from Bergdorfs and the other high end dept stores…Please keep it cool!! Young and unpredictable….
So excited to see Amanda Brooks doing so well! Love her book, I <3 Your Style.