After months of speculation, Amanda Brooks has been hired as the new fashion director of Barneys New York. “I have long admired Amanda and her effortless blend of luxury and individual style. Her unique perspective on fashion mirrors what Barneys represents and we feel very fortunate to have her join the team,” said Daniella Vitale, the company’s new chief merchandiser, in a statement. She begins February 7, just in time to sit front row at New York Fashion Week.
While much of our generation knows Brooks as more of a socialite and personal style icon, penning the guide I Love Your Style in 2009, she also has plenty of legit fashion cred. Her most recent position was director of fashion at William Morris, where she worked with Chanel, Tod’s, and American Express on marketing, advertising, and image building. As an independent consultant, she worked with DvF, Tory Burch, and Roger Vivier. She was also at one point the creative director of Hogan, as well as Tuleh. She has also written for top notch publications, such as Vogue and The New York Times.
We’ve always thought of Brooks as more of a Bergdorf girl, so it’ll be interesting to see how she adapts her uptown sensibility to the decidedly downtown Barneys brand.