American Apparel’s Most Provocative Ads from 1995 to the Present: An Evolution

American Apparel's ads have always been provocative but lately they've been grabbing headlines. Namely, the ad for sheer lace panties that showed the model's pubic hair seemed to generate a lot of buzz. And then it seemed Dov Charney and crew did an about face--the next ad out showed none of the "t" and "a" that we've come to expect from American Apparel and instead featured some photos of founder Dov Charney's childhood darkroom and a story about his struggle with dyslexia. When we asked which American Apparel you preferred--modest and personal or unabashedly naked and provocative--the response was clearly in favor of American Apparel's porn-ier side. Or as one commenter wrote, "I don't really care about this guy's childhood, just give me more pubes..." So we listened and we're giving you what you want. A look back at American Apparel's most provocative ads through the years. Unsurprisingly, last month wasn't the first time the hipster retailer released an ad showing pubic hair.
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Leah Chernikoff
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American Apparel's ads have always been provocative but lately they've been grabbing headlines. Namely, the ad for sheer lace panties that showed the model's pubic hair seemed to generate a lot of buzz. And then it seemed Dov Charney and crew did an about face--the next ad out showed none of the "t" and "a" that we've come to expect from American Apparel and instead featured some photos of founder Dov Charney's childhood darkroom and a story about his struggle with dyslexia. When we asked which American Apparel you preferred--modest and personal or unabashedly naked and provocative--the response was clearly in favor of American Apparel's porn-ier side. Or as one commenter wrote, "I don't really care about this guy's childhood, just give me more pubes..." So we listened and we're giving you what you want. A look back at American Apparel's most provocative ads through the years. Unsurprisingly, last month wasn't the first time the hipster retailer released an ad showing pubic hair.
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American Apparel's ads have always been provocative but lately they've been grabbing headlines. Namely, the ad for sheer lace panties that showed the model's pubic hair seemed to generate a lot of buzz. And then it seemed Dov Charney and crew did an about face--the next ad out showed none of the "t" and "a" that we've come to expect from American Apparel and instead featured some photos of founder Dov Charney's childhood darkroom and a story about his struggle with dyslexia.

When we asked which American Apparel you preferred--modest and personal or unabashedly naked and provocative--the response was clearly in favor of American Apparel's porn-ier side. Or as one commenter wrote, "I don't really care about this guy's childhood, just give me more pubes..."

So we listened and we're giving you what you want. A look back at American Apparel's most provocative ads through the years. Unsurprisingly, last month wasn't the first time the hipster retailer released an ad showing pubic hair.