Looks like Anna Wintour’s obsession with Blake Lively (she’s covered the mag three times, including Vogue‘s Best Dressed supplement) hasn’t paid off.
According to statistics released by Audit Bureau of Circulations (as reported by WWD), Blake Lively is glossy mag poison. Her June Vogue cover was the third worst-selling issue of the year and her Esquire cover was the worst-seller of the year. (Her Allure cover, however, was that mag’s best selling issue so she’s not a total bomb–who would have thought her amazing bod would sell worse than a close crop of her face?)
Taylor Swift also proved deadly for mag sales, with newsstand sales for her April Elle cover running 60,000 less than average. Her November Glamour cover was the mag’s second-worst selling issue of the year, and Swift’s cover for Marie Claire in July was the monthly’s third worst-selling issue.
So who do you book if you want to sell? Lady Gaga.
Gaga’s July 8 Rolling Stone cover sold 245,000 copies, by far the best selling issue for the mag (though WWD points out that issue also contained the controversial Stanley McChrystal profile). Nick Knight’s September cover of Gaga for Vanity Fair was the mag’s second best-seller of the year, and the pop star’s Elle cover was the glossy’s third best-selling issue of the year. Good thing Vogue got on the Gaga train–we’re looking forward to her March cover.
Tags: Allure, Blake Lively, ELLE, Lady Gaga, Marie Claire, Taylor Swift, Vanity Fair, Vogue
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Wow this says allot about our current day culture…hmmmm…It seems the whole world is and will be fixated on GA GA for now and probably for as long as she is here. I would like to see a model thrown on the cover every other month…Over all it probably comes down to this: Fashion community is obsessed with Ga Ga but general public is worshipping Ga Ga.
The media as a whole loves GaGa cos she has tons more fans and is the person of the moment. And also just like anything with gaga, theres always some sort of controversy/shock value surrounding the cover e.g. the guns, the meat etc. etc. Lol why are you guys making this into a Blake Lively thing (obviously you dont like her), when shes not the only one not selling magazines – magazines in general arent seliing as they used to.
Im suprised Taylor Swift doesnt sell that well – I thought her tweenies would have flocked to those magazine stands.
I find the Fashionista coverage of Blake to be fair, if not flattering, considering whenever I hear people talk about her in real life it’s never ever been flattering.
Yeah the site is pretty fair on Blake considering; but I was referring more to the tittle – I could just imagine a smile creeping up the authors face as they wrote the post lol.
The media as a whole loves GaGa cos she has tons more fans and is the person of the moment. And also just like anything with gaga, theres always some sort of controversy/shock value surrounding the cover e.g. the guns, the meat etc. etc. Lol why are you guys making this into a Blake Lively thing (obviously you dont like her), when shes not the only one not selling magazines – magazines in general arent seliing as they used to.
Im suprised Taylor Swift doesnt sell that well – I thought her tweenies would have flocked to those magazine stands.
BTW- these magazines need to get creative with their magazine covers too. Elle, Marie Claire, Cosmo etc. are literally the same magazine to me; they pretty much tick to the same framework when it comes to their magazines especially the cover – e.g. big hair blowing in the wind with a big cheesy smile.
The person that graces the cover must be interesting, worth paying nearly $5 for and Blake Lively simply isn’t. Unfortunately this is the same issue with Taylor Swift…Kanye was the most interesting thing that has happened to her. To sell the person to book must be eye catching and Ga Ga definitely causes a stir wherever she goes.
It would be nice for a model to grace a cover every now and then but I think those days are long gone, because people that buy these magazines on news stands want familiarity not the new hot thing that walked the runway and subscribes to the Kate Moss diet.
This is totally stupid. Of course the Blake cover didn’t sell well, that issue was tiny I confused it for a supplement. Meanwhile, of course VF’s september issue will sell… It’s September!
While I despise Blake, and would rather have Gaga any day, this argument isn’t totally valid.
I would love to see bryce dallas howard on a major cover. she is incredibly talented and dare i say it, radiant.
Did you see her in Alex Prager’s short “Despair”. So good.
just the stills! she came to one of the jobs i was working on recently and she is so lovely. it dawned on me then how underrated she is. i hope that consumers start to request new and/or underrated talent and not the same revolving 10 stars that each magazine features and recycles.
Blake Lively has a butter face. Her eyes are too far apart and droppy and she has manish features.
I think the problem is the crossing over…like mentioned above, supermodels aren’t gracing covers any more because nobody really knows them (unless you’re really into fashion and models). But everyone knows Blake, Gaga, etc. because they are all over the place. I don’t think putting a celebrity on a cover is going to help sales unless they are talking about or doing something controversial.
Not at all surprised they didn’t sell. If you don’t watch GG or happen to have seen one of her few movies you would have no idea who she is.
I’m just not a fan of Blake’s. I don’t like her look. I don’t find her to be a great actress. And I surely don’t agree with her being the new face of Chanel. I agree that alot of people don’t know who she is. The Allure close crop of her probably sold so well because people mistook her for someone else, and every Allure is filled with tips and product reviews. People are always up to buy that over opinion pieces in Vogue, which I happen to be a personal fan of.