Ann Taylor continues their revamp efforts (ok, sometimes we’ve called it their J.Crew-ification) with today’s announcement that Katie Holmes will be the new face of the workwear brand, WWD is reporting. The campaign will break in March magazines.

Holmes is a good fit to replace Heidi Klum: she’s a 32-year-old working mom whose style has settled into a place that’s clean and elegant but not too edgy or over-the-top and therefore accessible. Oh and also she’s gorgeous.

To that end she told WWD, “I’m glad that there is a store like Ann Taylor that can offer amazing styles for the many different roles that women play.”

But Holmes is not the only big celebrity campaign reveal today. Star-of-the-moment Natalie Portman‘s campaign for Miss Dior Cherie has also been revealed–and she’s wearing nothing but a Blair Waldorf-esque headband with a bow.

Star-spawn Rumer Willis also makes her modeling debut today as the face of Badgley Mischka.

Check it out.