Mark Townsend has styled the locks of Maggie Gyllenhaal, Amy Adams, the Olsens, January Jones, Jessica Biel, and Cate Blanchett, to name just a few. So he knows red carpet hair.

Last night for the Golden Globes he styled Lea Michele (Glee) and Jennifer Lawrence (Winter’s Bone). I spoke to him shortly after his ladies walked the red carpet in an attempt to pry some secrets out of him.

Jennifer Lawrence, one of Fashionista’s best dressed this year, wore that amazing steely gray Louis Vuitton ruffled gown, and her hair echoed the texture in the dress.

Mark really wanted to take the hair off her face and give her a high bun with a lot of texture. While he usually goes for old Hollywood glamour, for the Golden Globes this year he wanted modern and young. He showed Jennifer an inspiration board, and discussed dozens of different buns and chignons with her fashion stylist, Elizabeth Stewart.

So how did he get all that texture? Usually he asks his clients to come in with second day “dirty” hair, but he asked Jennifer to come in with clean hair. Mark is the new Dove Hair Celebrity Stylist, so he’s trying out new Dove products, which will be available this March.

He put Dove Nourishing Oil Care Serum on her wet hair, dried it, then wrapped one inch pieces around a half inch curling iron. Then he used the Leave-In Smoothing Cream, which is a treatment and styling product in one. After twisting the bun and securing it with no less than 20 bobby pins, arranged as 10 X’s throughout the bun, he topped it all off with Oribe dry texturizing spray on top. In his words, “She’s going to need a small village helping her get that all out.”

Other tidbits from Mark:

-Ashley Olsen’s extreme texture was the inspiration for Lea Michele’s Golden Globes ‘do. “I work with Mary Kate and Ashley all the time and they always love texture in their hair. So I asked Lea what she thought when I go that far with Ashley’s texture. She loved it,” Mark told me.

-Cate Blanchett once told him that he made her look like “mutton dressed as lamb” after he gave her long extensions for the SAG awards when she was seven months pregnant. He agreed, and with minutes to spare, hacked off the extensions with a razor, sprayed a ton of texturizing spray, and sent her out the door, undoubtedly looking stunning.

-If you’re a brunette, you need a lot of texture to make it show up in photographs. “With dark hair you have to over texturize it; you have to really put a lot of work into showing the texture on camera. With blondes it shows up perfectly,” Mark said.

-I asked his opinion on the Golden Globes hair this year. He liked J.Lo’s ponytail, Olivia Wilde’s bangs, and Amy Adams. He also loved all the “perfect” French twists. When I innocently asked what he thought about Scarlett Johansson’s style, Mark replied, “No comment.” And then later, “It’s going to be a really fun Fashion Police this year!”