Rumors swirled last month that Blake Lively was in Paris shooting a handbag campaign for Chanel and now it's official: the Gossip Girl star is confirmed as the face of Chanel's new Mademoiselle handbag line, WWD is reporting. Lively was shot by the Kaiser himself for the campaign, which is set to run in April glossies.
Lagerfeld photographed Lively at Chanel's famous headquarters on the Rue Cambon on that iconic mirrored staircase.
Lively, 23, has made her love for the brand known--she's walked many a red carpet in Chanel, was a front row presence at Chanel's AW 2010-2011 couture shows last July, and made an appearance at the opening of Chanel's SoHo store in September.
Apparently the feeling is mutual. We were clued in to Chanel's interest in Lively when Anna Wintour, in her editor's letter in the December issue of American Vogue, made a reference to Karl "scouting" Lively. And now the Kaiser is expressing his unabashed adoration for the starlet.
“She’s a kind of American dream girl...I think she will become a great actress,” Lagerfeld told WWD, also noting that he thought Lively's name was an apt descriptor for the actress who is "full of life."
Full of life indeed. Lagerfeld's enthusiasm for Lively is no match for her excitement for the brand. Just as she teared up over her love for Louboutin, Lively seems sincere in her undying love for Chanel. On the Mademoiselle handbag she's to be the face of: "Though I am the face of it, I will carry it like every girl. I will always feel it’s more than just a purse. It’s a quilted case full of lipstick, love letters and the dreams and possibilities that I have always felt every time I see that beautiful ‘CC.’ ”
And on posing for Lagerfeld for the campaign on the staircase at Chanel's headquarters: “How did Cinderella feel when she slipped on the glass slipper? How did Snow White feel when she met her Prince Charming? A dream come true is an understatement. I can say that I feel like the happiest, luckiest girl around.”
There's no denying Lively's love for the brand feels genuine. Let's just hope she can sell Chanel handbags better than she can move magazines.