Whether you’re on the edge of puberty or the cusp of menopause, there’s a new product coming your way this February.
MAC’s latest launch aims to channel the Wonder Woman in everyone. Its new limited edition collection of makeup, which will be available in mid-February, is a Wonder Woman-themed line. Her signature red, yellow, and blue will be emblazoned on the packaging.
And since Wonder Woman’s strength and “oversize” personality is well-documented, MAC decided to supersize everything. Lipglasses are jumbo ($19.50) and there’s even a huge purse mirror ($20) which WWD reports “rivals the size of a bread plate.” The brush set with metallic utility belt sounds particularly intriguing.
Most of the colors are new, but some beloved classic colors will be available in the line, like Madonna’s fave lipstick in the 1990’s, Russian Red. The overall look of the cosmetics will bring to mind the 1970‘s: a nude face with hints of bright color. Many of the makeup colors are quirky, as per MAC’s usual style, like lime and yellow eye shadows and navy blue nail polish.
MAC decided that since Wonder Woman is a cartoon character, the advertising will be in comic form, not involving real models. Too bad. Crystal Renn would be a spectacular Wonder Woman.
And in news for younger, budding Wonder Women-to-be, Wal-Mart is launching a makeup line for eight- to 12-year-olds. I wasn’t even allowed to touch makeup until I was 12!
Wal-mart decided to stop carrying the Mary-Kate and Ashley cosmetics line, because fans have grown up (and presumably moved on to Elizabeth and James), so a hole was identified for that demographic.
GeoGirl, a line targeted at the influential tween market, is meant to appeal to both the techie and environmentalist in these girls. The names are all texting lingo—J4G, T2G, and TiSC for example (Just for Grins, Time To Go, and This Is So Cool, in case you were wondering–we were).
The formulas contain natural ingredients like lavender, calendula, pomegranate, and green tea, and the packaging is made from recycled materials. I was giggling a bit as I was reading about exfoliation, calming, and blush for eight-year-olds. I mean, your skin will never be more flushed and radiant than when you are eight. Anyway.
The colors are “mother-approved,” meaning they look richly pigmented in the packaging but go on sheer. To make it even more PC, there will be a charity component. A portion of the profits will be donated to a charity chosen by GeoGirl customers. It goes on sale at Wal-Mart on February 21.
So whether you’re a GeoGirl or a Wonder Woman, the beauty industry has you covered. Phew.