FLORENCE–Ruth Hogben’s video of Gareth Pugh‘s special Pitti Uomo collection was masterful in capturing the lauded young designer’s brand. Whether or not it truly conveyed the beauty–and dare I say wearability?–of the actual clothes is another story. Indeed, Pugh put out some truly extraordinary pieces, some of which belong only on stage or on Daphne Guinness, and others which any fashion lover can dream of wearing.
The gowns, shown on models during the reception, were to be worn–not displayed. A favorite was a blue/turquoise style, which proved–to me, at least–that Pugh is not only worth his weight in showmanship, but also in desirability. There is a reason the luxury fashion houses watch him closely: it’s because he’s special.
Finally, I cannot stress the beauty of this ancient space, as you can see from the images. In this instance, fashion is art and at is fashion–there’s no argument about it.
(A less serious side note: After the film, I noticed everyone running towards one end of the room. I thought the models were coming up from the floor or something. In real life, it was just a bar stampede. I guess I don’t drink enough.)
Click through for stills from the collection.