Shot by Anton Corbijn, the global campaign features Arterton in plenty of denim with her hair pulled off of her face by a retro-style bandana. We're impressed with G-Star's choice. When the label first brought on Liv Tyler, some wondered if this was just another brand aiming to cash in on a celebrity endorsement. Sure, the fame these ladies possess helps sell the product, but it's obvious that G-Star aims for a particular kind of muse: a sort of modern Snow White. Tyler and Arterton are both fair with dark hair and voluptuous features from lips to hips. That's a celebrity spokesperson we can get behind.
The campaign hits in mid-February.