Grading the Spring 2011 Campaigns, Part 1

It's that time of year again when spring campaign images start popping up online and in magazines, making everyone feel a bit more miserable about the frigid and slushy weather outside. Some ads were successful at conveying the label's message, and others struggled to get a point across. Click though to see whose ads made the grade and whose fell short.
Avatar:
Author:
Publish date:
Social count:
127
It's that time of year again when spring campaign images start popping up online and in magazines, making everyone feel a bit more miserable about the frigid and slushy weather outside. Some ads were successful at conveying the label's message, and others struggled to get a point across. Click though to see whose ads made the grade and whose fell short.
Image Title13

It's that time of year again when spring campaign images start popping up online and in magazines, making everyone feel a bit more miserable about the frigid and slushy weather outside.

Some ads were successful at conveying the label's message, and others struggled to get the point across. Click though to see whose ads made the grade and whose fell short.

Louis Vuitton: A+ Vuitton's vibe for spring was equal parts jungle glamazon- , '70s disco- , and traditional Asian-inspired, which is captured perfectly in this ad starring Freja Beha Erichsen, Raquel Zimmerman, and Kristen McMenamy. Note the placement of the handbags....

Image Title2

Dolce & Gabbana: B- While Dolce & Gabbana's SS11 collection was one of our favorites, the low contrast B/W ads do nothing to highlight the stark whiteness of the clothing. Plus beauty Izabel Goulart looks plain bored, and if she's not into it, neither am I.

Image Title3

Yves Saint Laurent: A Reviews of this collection varied from terrible to fantastic, but with this ad YSL hopes to convert even the most sour critic. Buzzworthy model Arizona Muse wears a gorgeous dress amongst the foliage of Morocco.... It almost erases any memory of certain critics questioning Pilati's tenure at the Parisian house.

Image Title4

Chloe: A Malgosia's full on smile makes Hannah MacGibbon's monochrome vision seem lively and appealing to even the most heartless viewer. If this doesn't make Chloe's conservatism attractive, I don't know what will.

Image Title5

Bottega Veneta: B+ Alex Prager may be my favorite photog-of-the-moment (her photos and films are currently on view at the MoMA), which also may be exactly why I find this image underwhelming. Compared to her other work, this image just falls flat. Plus the up the nose angle is always a bad choice.

Image Title6

Versace: C+ We've got nothing against Mad Men front woman January Jones but if Versace wants to sell handbags, using an actress whose best known character is this close to being Joan Crawford circa Mommy Dearest might not be the best way. Jones looks uncomfortable in the vacuous black space, and her best feature is obscured. (I'm talking about her pretty face!) Overall, it's a weird choice when Versace's right-hand model, Lindsey Wixon, is the it model of the minute.

Image Title7

Gucci: B Tan, sexy, turquoise: all signatures of Frida Giannini's Gucci. It's nothing new, but it's nothing bad either. Just the same Gucci.

Image Title8

Balenciaga: A- "Tomboy Gisele with Tom Brady's hair" was the first thing I thought of when I saw these images, and I'm not wholly opposed to it. It's just newsworthy enough to make headlines. But where are all the short-haired punks from the runway?

Image Title9

Burberry: B+ Burberry's ads are always a nod to that certain strain of British cool, and this season's continue that legacy. Smart move not to emphasize the collection's studs or snakeskin prints, since those were not the best-received elements.

Image Title10

Valentino: A+ How do you sell a Valentino dress? Put doll-faced Julia Saner in the very dress worn by tween sensation and fashion darling Elle Fanning in Interview. The only question I have is who wore it better?

Image Title11

Givenchy: A+ Both me and my shadow are gaga for these Givenchy ads.

Image Title12

Marc Jacobs: A- Marc Jacobs' SS11 collection was an ode to 70s decadence, and nothing reads luxe like being drenched in a supersaturated golden glow. These Juergen Teller-lensed images have all the oomph of the collection plus that special touch of awkwardness that makes them truly Marc Jacobs. Or maybe that's just because the shadow of Teller's head is visible in the bottom left.

Image Title13

Chanel: A- Freja, Baptiste, outside... Isn't this what every Chanel ad from the past two years has looked like? Maybe so, but once you have a formula for success, it's best to stick with it.

Image Title14

Fendi: A+ Lagerfeld does his best ad work at Fendi. Anja Rubik looks dreamy and dramatic in these interior shots where the room is just as color-blocked as her ensemble.

Image Title15

Giorgio Armani: B Armani's spring ads are like a flash of light, blurred and transient. Elisa Sednaoui does her best in the shots, working those awkward hats and head pieces like a pro, but it's the up the nose angle and blurry shadows that just make the images feel uncomfortable and strange.

Image Title16

Miu Miu: A+ A super blond Kasia Struss in a mirrored room with an über red palette is just perfection. She evokes the feeling of a screen goddess waiting for her close up, but with that certain je ne sais quoi of Miu Miu.

Image Title17

Dior: B- Dior girl Karlie Kloss works it for the house's Spring 2011 ads, and while the styling is toned down from the runway, it still leaves something to be desired. Where's that handbag I'm supposed to lust after?

Image Title18

Longchamp: F Because the first thing I want to do with my Longchamp bag is take it on a solo canoe ride in the middle of the daytime while not wearing pants.

Image Title19