Vice managing editor Amy Kellner announced via Twitter yesterday that she is the new executive/managing editor of JanePratt.com, a soon-to-be-launched site from the editor of Sassy, Jane, and most recently a yet-to-be-named magazine with Tavi Gevinson.
According to Jezebel, an advert for the job just went up on Media Bistro last Friday, which means the decision to hire Kellner was made incredibly fast, or Pratt already had her in mind before she even put up the post. Which wouldn’t be surprising. Kellner’s been a fixture on the downtown scene since the mid-’90s. So she and Pratt surely know each other. And it doesn’t sound like this site is part of the Tavi project, either.
In fact, given Kellner’s background, we doubt this site will have much to do with fashion. Surely there will be a little, but we’re hoping it’s more of a no-bullshit portal for women. Because other than the Hairpin, which is hilarious and awesome, and Jezebel, which is sometimes brilliant, sometimes not, most women’s sites–much like most women’s magazines–suck. (Why do they suck? Because they’re either too ranty or too sexist. And rarely smart.)
So good luck to Amy and Jane. We’ll be reading from Day 1.