Last night LOFT proved once again that they are dedicated to the brand’s new hip and youthful image. In a studio at Chelsea Piers, guests sipped on cocktails as DJ Danika Underhill played Kanye West’s “Christian Dior Denim Flow,” from her perch above the crowd. Candles flickered from the floor, giving the room an exotic summer evening vibe that was complemented by potted palm trees, cabanas sprinkled with swimsuits and sandals, and of course mannequins decked out in LOFT’s vibrant Summer 2011 collection.
There were light tie-dye tees and shifts, animal-print pencil skirts, embellished espadrilles, and chunky stone costume jewelry. We especially loved the bold splashes of watermelon pink and orange that accent many of the looks.
Although the whole line seemed pretty J.Crew per usual, with price points all coming in at less than $100, we can’t wait to pick up some summer essentials.