Laura Ashley Has Collaborated on a Sustainable Fashion Line and It's Actually Cute

Remember Laura Ashley? The nauseating floral prints seemed to be on everyone's beds in the '80s. But the Brit brand has always been more than just bedding--they do women's and children's fashion too--and they're still around, even if Laura Ashley bedspreads and dust ruffles and throw pillow covers are no longer ubiquitous in girls' bedrooms (and thank goodness for that). In an effort to stay relevant, Laura Ashley has collaborated with sustainable Fair Trade fashion brand People Tree (the same brand Emma Watson has designed and modeled for), and has re-released classic prints from the '70s to create a summer collection that's actually pretty cute. The prints used for the collection were "re-coloured in contemporary shades and printed onto 100% organic cotton silhouettes," according to the Telegraph. While the brand has a much stronger presence outside the US, the collection will be available online at Laura Ashley starting in March (read: we can still buy it stateside). Check out the collection.
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Remember Laura Ashley? The nauseating floral prints seemed to be on everyone's beds in the '80s. But the Brit brand has always been more than just bedding--they do women's and children's fashion too--and they're still around, even if Laura Ashley bedspreads and dust ruffles and throw pillow covers are no longer ubiquitous in girls' bedrooms (and thank goodness for that). In an effort to stay relevant, Laura Ashley has collaborated with sustainable Fair Trade fashion brand People Tree (the same brand Emma Watson has designed and modeled for), and has re-released classic prints from the '70s to create a summer collection that's actually pretty cute. The prints used for the collection were "re-coloured in contemporary shades and printed onto 100% organic cotton silhouettes," according to the Telegraph. While the brand has a much stronger presence outside the US, the collection will be available online at Laura Ashley starting in March (read: we can still buy it stateside). Check out the collection.
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Remember Laura Ashley? The nauseating floral prints seemed to be on everyone's beds in the '80s.

But the Brit brand has always been more than just bedding--they do women's and children's fashion too--and they're still around, even if Laura Ashley bedspreads and dust ruffles and throw pillow covers are no longer ubiquitous in girls' bedrooms (and thank goodness for that).

In an effort to stay relevant, Laura Ashley has collaborated with sustainable Fair Trade fashion brand People Tree (the same brand Emma Watson has designed and modeled for), and has re-released classic prints from the '70s to create a summer collection that's actually pretty cute. The prints used for the collection were "re-coloured in contemporary shades and printed onto 100% organic cotton silhouettes," according to the Telegraph.

While the brand has a much stronger presence outside the US, the collection will be available online at Laura Ashley starting in March (read: we can still buy it stateside).

Check out the collection.