Fashion and beauty obviously go hand-in-hand, and we frequently see crossover between the two. Emily Weiss’ stellar IntoTheGloss beauty blog is one example. Linda Rodin and her Olio Russo line is another.
Linda, a 40-year veteran of the fashion industry, has been a shop owner (she opened one of the first boutiques in SoHo), a designer, and a stylist whose resume reads like a Who’s Who of modern fashion. She started as a stylist at Henri Bendel and became a fashion editor at Harper’s Bazaar in the 1980s. She then became a freelance stylist working for the likes of Herb Ritts and Richard Avedon, to name but a few. She’s dressed every single Super from the 80s and 90s (Cindy! Linda! Helena!) Her main styling gig now is for Victoria’s Secret.
Because of Linda’s job, she has access to every beauty potion available; she scoffed at their claims and wanted something much simpler. So she decided to make her own.
Several years ago Linda was in Rome with one of her supermodel friends. They bought some oils and started mixing. The result was not great, and apparently also smelled disgusting.
Linda finally got the formula right, and started bringing her facial oil along to shoots. At one point she was making 200-500 bottles a week in her kitchen. Models and makeup artists spread the word, as did her NYC dermatologist. Olio Lusso was born.
Right now, everything in skincare everything is either high tech or very natural. There’s not a lot in between. Science and nature are battling for skincare supremacy. Olio Lusso falls in the latter camp. The face and body oils are made of 11 essential oils, but in different concentrations. Argan, arnica, calendula, neroli, sunflower, jasmine, apricot seed…it reads like a gorgeous herb garden and smells delicious. And its promise is a simple one. As Linda told me, “It will make your skin supple and soft.” Period. (Lauren will vouch for this: “I received Olio Lusso as a gift a few months ago and it’s fantastic–I use it on my neck as a moisturizer/perfume.”)
Her hair oil, which hair guru Bob Recine (whose client list includes essentially every major fashion mag, every top photographer, every A-list celebrity, and yes… Lady Gaga) helped formulate is multi-purpose. It can be used on wet or dry hair.
A lip balm rounds out the line and a powder facial cleanser and body emollient cream are in the works. Olio Lusso is carried at Barneys, Colette in Paris and other boutiques throughout the world. Oils range in price from $60-$140.
Beautiful simplicity and soft skin? We’ll take it.