Archive for January 2011

Beauty

Fragrance Friday: What’s Coming To A Perfume Counter Near You

WWD is chock full of fragrance news today. Let’s review.

Rihanna’s Reb’l Fleur: Rihanna‘s fragrance launches January 25, and you can expect it to be accompanied by a very loud advertising campaign. She’ll be on billboards everywhere, including Times Square in NYC. A 30-second video will be launched online with hopes it will go viral (isn’t it funny that this is now a marketing strategy?) The video will also be made into a commercial that will be shown in 1,900 movie theaters.

The fragrance name refers to Rihanna’s nickname given to her by her grandmother in Barbados. It’s a strong scent with fruit notes, hibiscus, violet, coconut water, vanilla, patchouli, amber, and musk. Rihanna said it will be “like high heels with a short, flirty dress.” Prices will range from $30-$59.

Gucci Guilty For Guys: Gucci Guilty has killed it at perfume counters, in no small part because of its video starring Evan Rachel Wood and an innovative online marketing strategy. Gucci and P&G Luxury are hoping to capitalize again on the younger demographic with Gucci Guilty Pour Homme, which launches this March abroad and April in the US. Expect a similar 3-D commercial (to go along with Gucci’s 3D sunglasses?) and slick print campaigns.

The scent itself shares DNA with the women’s Guilty, and has notes of lavender, citrus, green leaves, pink pepper, cedar, sandalwood, and amber. Prices will range from $27-$73.

Cartier de Lune Is Blue: Cartier‘s new fragrance will launch at Saks counters in late January. It’s a white floral musk priced from $75-$98. The most shocking thing? The bottle is blue–gasp! Cartier shied away from its signature red because they believe it made more sense for this fragrance, which is inspired by “the radiance of the moon.”

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Fashion Careers

Start Out 2011 With a Great Internship or New Job!

By Dhani Mau Friday, Jan 7, 2011 / 4:40 PM

Still looking for that perfect Spring internship? Not to worry–a ton of great companies still need interns asap and they want you, Fashionista readers. Click over to our Careers section, where you’ll find a ton of fabulous opportunities in design, production, marketing, sales, PR, casting, beauty and editorial. (We’ve also got some proper job postings, too if you’re looking for full time employment.) If you think you have what it takes, go for it and get ready to take 2011 by storm!

Fashion Is Fun

The @NoBtotheS Guide to Fashion Blogs

Welcome back to @NoBtotheS‘s series on the suicide inducing habits of people in the fashion industry. (Editor’s note: If you’re not familiar with NoBtotheS, or No Bullshit, s/he is an anonymous fashion publicist working in New York City who’s famed for a hilarious Twitter account.)

Blogs. We all know it’s a jungle out there–for every 400 delusional frights there is that one diamond in the rough you can’t help but refer back to on a daily basis. But first, a quick disclaimer. I give credit to anyone who dedicates the time to put their life and thoughts online via Tumblr, Blogger, Wordpress or whatever platform it may be. But just as cream rises to the top, there are those that get it and those that completely miss the mark, leading to the inevitable bashing of my head against my keyboard. Below, a breakdown of the good, the bad and the very, very ugly.

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Streetwalker

Street Style: Ivan Is Not Really Into Brands

Name: Ivan

Age: 23

Occupation: Art Student

What kind of art do you do? Photography and drawing.

Where are you from originally? Argentina

What is your New Years resolution? I hope for no more snow!

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Menswear

Five Reasons We’re Stoked for Pitti

I’m heading off to Pitti Uomo and Pitti W next week, Florence’s men’s and women’s fairs. Other than eating authentic Neapolitan pizza, which I’m clearly most excited about, there are a ton of great events and shows going on during the week that are sure to make it a memorable few days:

1. Trussardi dal 1911. The Italian house will celebrate its 100th birthday at Pitti with a Fall 2011 runway show. The show will be live-streamed on www.trussardi.com, and brand devotees will be able to buy certain items immediately following the event on www.thecorner.com. There will also be a ton of great pieces from Trussardi’s archives on hand–including gloves from the original Dante Trussardi glove factory–for attendees to view.

2. Liberty’s Men’s Club Cocktail Party. When I lived in London I attended many Liberty of London cocktail parties. I remember one in particular, for jeweler Shaun Leane, where Elton John, Isabella Blow, and Sam Taylor Wood all showed up. Add some canapes, fancy decor, Champagne, and what you have equals magic. So yes, despite my old lady disposition, I’m am thrilled to clink glasses with the Liberty crew yet again. This time around, we’ll be celebrating the launch of their menswear collection, produced by Slowear.

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Fashion News Roundup

Fashion News Roundup: Crystal Renn for Jimmy Choo, Drew Barrymore Wears Jil Sander Spring 2011 and People Are Weirded Out, and More on LSD’s Moda Operandi

Crystal is Choo’s New Girl: Crystal Renn continues her hot streak by landing the latest Jimmy Choo campaign, replacing Amber Valetta. {The Cut}

EBay’s New ‘See It On’ App Let’s You Virtually Try On Sunnies: Could this be the future of shopping? EBay’s new “See It On’ “augmented reality feature” lets users with the iPhone 4 virtually try on sunglasses. For now the app is limited to certain styles of sunglasses but EBay has plans to expand the feature to include more designs in the future. {WWD subscription required}

More on LSD’s Moda Operandi: Moda Operandi’s co-founder, Aslaug Magnusdottir (she’s the former head of merchandising at Gilt Noir), opened up to Blackbook about her forthcoming e-commerce venture with Lauren Santo Domingo. {Blackbook}

Baby Gaultier: Gaultier is launching a line for little ones–really little ones, aged new born to two–called Gaultier Bebe. The collection will include knitted dungarees, sailor shirts and bodysuits in Gaultier’s signature red, white and blue. Perfect for the baby who has everything. {Vogue UK}

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Magazines

Emmanuelle Alt is the New Editor-in-Chief of Vogue Paris

After less than a month of speculation, Vogue Paris has announced that its new editor-in-chief is Emanuelle Alt.

Alt, a stylist known most recently for her work with Balmain and Isabel Marant, will replace Carine Roitfeld immediately, according to the magazine’s website. And here’s where we offload some gossip:

According to our reliable sources, Roitfeld and Alt haven’t been getting along recently. Roitfeld went to Jonathan Newhouse, complaining that “something had to be done” about the situation. Newhouse, “fed up” with Roitfeld’s shady dealings–that Balenciaga thing we reported on a year ago, the stuff Racked reported on last month–told the editor that the thing to be done was her resignation.

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The Business

Balenciaga Hires LVMH Alum Katherine Ross to Refocuss Its US Communications Strategy

Balenciaga, part of PPR’s Gucci Group, may be well-regarded for its trend-withstanding handbags and innovative runway shows. But when it comes to marketing, the luxury label typically takes the traditional route, choosing the occasional magazine advertisement as its main source of communicating its brand to clients. At least those living in the US.

Until now.

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Fashion Is Fun

Watch Kate Moss Being Caressed By Cartoon Snakes As She Models For Balmain

By Leah Chernikoff Friday, Jan 7, 2011 / 11:21 AM

Photographers Inez van Lamsweerde and Vinoodh Matadin shot Kate Moss for Balmain‘s AW 2010/11 campaign. But while they were at it, they also filmed this simultaneously quirky and haunting video of her which premiered on Nowness. The short is called “Everglade,” after the Antony and the Johnsons song that provides the soundtrack, and shows an unwitting Moss being caressed by cartoon snakes, trapped in a cartoon whirlpool, and finally entangled in a cartoon network of roots. “We talked to [Jo Ratcliffe, the animator/illustrator] about it being half horror and half Disney,” Van Lamsweerde told the site. Mission accomplished.

Beauty

CVS Launches Beauty Reward Program

Did you watch the People’s Choice Awards on Wednesday night? Me neither, but there were two interesting beauty tidbits that came out of the show. First off, Khloe Kardashian debuted her new red hair! I like it, if for no other reason that I can now tell all the sisters apart. Second, drugstore chain CVS announced, via host Queen Latifah, the launch of its new ExtraCare Beauty Club.

If you’ve shopped at CVS in the past, the first thing they ask you at checkout is, “Do you have an ExtraCare card?” Founded in 2001, the ExtraCare program is a loyalty reward program that gives 2% back in rewards, along with special coupons and prescription rewards. Basically, they give you money that you can use in the store. It’s so exciting when the register spits out one of those $5 coupons.

Anyway, they just expanded the program to include a Beauty Club.

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News

Intel’s Latest Advertisement: A Seven-Minute Documentary About Scott Schuman

By Lauren Sherman Friday, Jan 7, 2011 / 9:00 AM

Scott Schuman, aka The Sartorialist, has been profiled in a seven-minute documentary sponsored by Intel. It’s called A Visual Life, and it’s actually kind of nice to watch. Most interesting point: Schuman says he wants to be doing this–street style photography–for the next 30 or 40 years. Oh, and that street style blogs are like a “digital park bench.” That’s profound shit, man.

Magazines

Confirmed: Brandusa Niro is Buying The Daily

As Fashionista first reported in November, IMG is selling fashion trade publication The Daily to Brandusa Niro, its editor.

Niro told Forbes that she owns a “controlling interest” in the magazine and website, but that its editors and writers will still benefit from the resources–aka good tickets to all the big shows–that IMG has supplied them with in the past.

Forbes also asked Niro what she thought about Rupert Murdoch’s The Daily, that iPad-only daily newspaper. (Apparently there’s been a little legal battle between Murdoch’s News Corp. and IMG regarding trademarks on the name.) Niro said that she had no comment on what she planned to about the situation, if anything at all.

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