Perfect Arches At Browhaus

In the January Harper’s Bazaar, Rita Wilson reminisces about Tom Ford Skyping her naked from his tub and imparting these words of wisdom: “The eyebrow is the key to a beautiful face.” I couldn’t agree with Mr. Ford more. Perfectly groomed brows can do all sorts of miraculous things: take years off your face, make you look well-rested, make your eyes look bigger. Enter Browhaus, a new-to-the-US brow salon launched by Cynthia Chua, owner of Strip: Ministry of Waxing. Like Strip, Browhaus just opened in NYC, in the same building. They take brows very seriously at Browhaus and the practitioners are called “architects.” (Get it?)
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In the January Harper’s Bazaar, Rita Wilson reminisces about Tom Ford Skyping her naked from his tub and imparting these words of wisdom: “The eyebrow is the key to a beautiful face.” I couldn’t agree with Mr. Ford more. Perfectly groomed brows can do all sorts of miraculous things: take years off your face, make you look well-rested, make your eyes look bigger. Enter Browhaus, a new-to-the-US brow salon launched by Cynthia Chua, owner of Strip: Ministry of Waxing. Like Strip, Browhaus just opened in NYC, in the same building. They take brows very seriously at Browhaus and the practitioners are called “architects.” (Get it?)
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In the January Harper’s Bazaar, Rita Wilson reminisces about Tom Ford Skyping her naked from his tub and imparting these words of wisdom: “The eyebrow is the key to a beautiful face.”

I couldn’t agree with Mr. Ford more. Perfectly groomed brows can do all sorts of miraculous things: take years off your face, make you look well-rested, make your eyes look bigger. Enter Browhaus, a new-to-the-US brow salon launched by Cynthia Chua, owner of Strip: Ministry of Waxing. Like Strip, Browhaus just opened in NYC, in the same building.

They take brows very seriously at Browhaus and the practitioners are called “architects.” (Get it?) They go to Singapore for eight weeks of training, during which they spend several weeks just drawing pictures of brows. They are taught to take into consideration face shape and facial features. As the manager sniffed, “You can go to a nail salon and get an $8 thread, but everyone gets the same brow.” A tweeze and thread is $20 here.

The goal is absolute perfection, and if the state of the practitioners’ brows was any indication, I was about to be transformed.

I explained to my architect that I needed a clean-up with a bit more arch. She cranked my chair down, turned on the brightest light in existence, and gave me a thorough once over, then got to work. After threading, tweezing, and trimming, I emerged with perfect fluttery brows, nicely tapered at the ends. I didn’t look plucked at all.

Browhaus offers some fairly off-the-beaten-path services, too. You can get lash extensions, lash curling, and lash tinting. Brow Resurrection is a signature service of theirs, but at $1,400, it’s a whopping investment. If you’ve over-plucked your brows into oblivion, this process restores the look of brows.

They apply a numbing cream, then make a series of very small scratches, in which they apply a 100% soy based dye. It’s like tattooing, but the results aren’t permanent, though they can last for a few years. I saw someone in the shop who’d had the procedure and unless you get uncomfortably close to the person, it looks completely natural.

They can do the same scratch and dye procedure to give you semi-permanent eyeliner and lip color. Slightly creepy, but perhaps there will be a market here. Apparently it’s very popular in Asia.

So if you need motivation to fix your crazy brows, just think about Mr. Ford naked in a bathtub.