Prada Uses Illustrators Instead of Models for New Sunnies Promotion

Remember those crazy amazing baroque cartoon-like sunglasses from Prada's spring 2011 collection? Well, Prada is producing a limited run of 500 pairs
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Leah Chernikoff
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Remember those crazy amazing baroque cartoon-like sunglasses from Prada's spring 2011 collection? Well, Prada is producing a limited run of 500 pairs
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Remember those crazy amazing baroque cartoon-like sunglasses from Prada's spring 2011 collection? Well, Prada is producing a limited run of 500 pairs of the fantastical eyewear to be sold in stores.

While Prada usually uses the hottest models du jour to show off their goods, for these sunnies--Prada is calling them "Minimal-Baroque"--they turned to fashion illustrators, an oft-overlooked talented subset of the fashion world. "To underscore the uniqueness and creativity which lie behind the production of these accessories Prada has opted to given an account of eyewear through the work of three illustrators...Ivo Bisignano, Marcela Gutierrez and Andrea Tarella," read the release.

It's fitting that Prada enlisted artists to sell sunglasses that are like mini works of art. According to the release: "Curves, friezes and bas-relief effects are the main design features of the Minimal-Baroque. The colour combinations: white/blue, white/black and white/honey with the choice of acetate, seamlessly coordinate the lines of the frame front and arms sculpted into rococo curls, whose decoration is the distinctive feature." The "Minimal-Baroque" capsule collection will be sold starting in February at limited Prada boutiques, select department stores and Ilori eyewear stores (pricing upon request). And if you don't manage to get your hands on one of these 500 unique pairs of shades, Prada will be releasing two more models from the Minimal-Baroque collection in April.