Tamara Mellon Shows Off Her Cleavage To Sell Jimmy Choo's First Fragrance

After 15 years in the shoe biz, Jimmy Choo is launching its first fragrance, exclusively at Saks Fifth Avenue on Jan. 15. And co-founder Tamara Mellon is the chest, er, face of the scent. The scent will simply be called Jimmy Choo. "We've transitioned into a lifestyle luxury brand, and it seemed like the next natural step for us," Tamara Mellon, co-founder and chief creative officer of Jimmy Choo, told WWD at a London event to launch the fragrance. "Fragrance is such an important accessory for women -- I think it will have a very broad reach. Our customer is every woman." The juice, three years in the making, was created by Olivier Polge of International Flavors & Fragrances, and it's a fruity chypre with green top notes, as well as exotic tiger orchid, sweet toffee and Indonesian patchouli notes. "Fragrance is something that's very... personal," said Mellon, to a room full of beauty editors at the New York launch event, where she revealed that her favorites as a teenager included Opium and Anaïs Anaïs. "I love the smell of green fresh notes, they're in the top notes of our fragrance. I like things that are sensual, so that's how we came in with the patchouli."
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After 15 years in the shoe biz, Jimmy Choo is launching its first fragrance, exclusively at Saks Fifth Avenue on Jan. 15. And co-founder Tamara Mellon is the chest, er, face of the scent. The scent will simply be called Jimmy Choo. "We've transitioned into a lifestyle luxury brand, and it seemed like the next natural step for us," Tamara Mellon, co-founder and chief creative officer of Jimmy Choo, told WWD at a London event to launch the fragrance. "Fragrance is such an important accessory for women -- I think it will have a very broad reach. Our customer is every woman." The juice, three years in the making, was created by Olivier Polge of International Flavors & Fragrances, and it's a fruity chypre with green top notes, as well as exotic tiger orchid, sweet toffee and Indonesian patchouli notes. "Fragrance is something that's very... personal," said Mellon, to a room full of beauty editors at the New York launch event, where she revealed that her favorites as a teenager included Opium and Anaïs Anaïs. "I love the smell of green fresh notes, they're in the top notes of our fragrance. I like things that are sensual, so that's how we came in with the patchouli."