Welcome back to @NoBtotheS‘s series on the suicide inducing habits of people in the fashion industry. (Editor’s note: If you’re not familiar with NoBtotheS, or No Bullshit, s/he is an anonymous fashion publicist working in New York City who’s famed for a hilarious Twitter account.)
Blogs. We all know it’s a jungle out there–for every 400 delusional frights there is that one diamond in the rough you can’t help but refer back to on a daily basis. But first, a quick disclaimer. I give credit to anyone who dedicates the time to put their life and thoughts online via Tumblr, Blogger, WordPress or whatever platform it may be. But just as cream rises to the top, there are those that get it and those that completely miss the mark, leading to the inevitable bashing of my head against my keyboard. Below, a breakdown of the good, the bad and the very, very ugly.
**Blogs the Industry Loves to Love (But are Secretly Jealous Of)
These bloggers have managed to defy the odds and become famous (or infamous, in some instances) in their own right. They contribute to various media outlets, attend shows with front row seats, and are fixtures at high profile fashion events around the globe. They regularly comment on fashion, presenting their opinions on trends or collections and in Bryan Boy‘s case, make over 100k doing just that. See also: Style Bubble, The Style Rookie, Sea of Shoes
**Street Style Peeping Toms
I love a good photo blog. From amateurs with point-and-shoots to pros like Tommy Ton, Scott Schuman, Yvan Rodic and Phil Oh, I appreciate anyone who takes to the street to capture what they are seeing. More than anyone, their point of view is the most influential. I also really adore Hanneli, Glam Canyon, The MidWasteland and would readily date any man featured on Backyard Bill. If there are any that you’re loving or are a street blogger yourself-tweet/comment with links!
** “I Really Wanted to Be a Model But Instead I’m a Blogger” Blogs
My hatred for these kinds of blogs is well documented. There is no way even in the most alternate of realities does anyone want to look at 8-10 sepia-hued images of some chick in Philly (wearing the same outfit, mind you) that she made her little brother take of her. JUST STOP! Really, though. Stop it. I blame Fashion Toast, Milk & Mode, What I Wore and a host of others as the patron saints of these bloggers. Sadly, it seems these are the same people who end up with book deals and campaigns with Forever 21.
**Blog In Its Truest form- Digital Journal
These are just a few of my own bookmarked faves that are the brainchildren of cool individuals with varied interests and a unique POV: At First Bite NYC, Liberty London Girl, Boy’s Life NYC, and the return of Imaginary Socialite!! They may or may not work in fashion but their blogs are insights into who they are beyond what they do for a living–the real purpose of a blog or online personal journal as defined by Merriam-Webster.
But wait! We must not overlook the blogs of print publications. Here’s a list of the guys that actually take care of their blogs and produce some great web-only content.
New York Times‘ The Moment and Cathy Horyn’s On The Runway
Harper’s Bazaar‘s BazaarBlog (seriously stepped up their game when they brought on Joyann King)
W Editors’ Blog (kudos to Christina Caldwell)
Teen Vogue, Glamour and Lucky have always led the pack with constant updates and engaging content
Constant never read:
Marie Claire, Cosmopolitan (STEP IT UP! Especially Cosmo- I am sure there are MILLIONS of sex-starved spinsters who can’t get enough tips on how to get/keep/bone a man that they can’t possibly wait for the next issue, Kate White!)
Last but not least, let’s hear it for the boys! Materialistic Boy, Nerd Boyfriend, Drinkin’ and Dronin’, Kate Loves Me, Urban Gent and a host of other man blogs get a No BS seal of approval for sheer awesomeness.
Before we end my thesis on the world of blogs, dare I say this? Twitter is the new blog. Read my timeline…you don’t need more than 140 characters to really share what you have to say!
Warning: Much like Jim Cramer on CNBC, the words of @NoBtotheS do not represent the opinion of Fashionista.com as a whole, although we do think they’re pretty hilarious.