Sulwhasoo: Found exclusively at Bergdorf Goodman in the US, this high end line wants you to know it’s an Asian brand. From the name, to the packaging adorned with graceful Korean characters, to the descriptions of the ingredients, you know you’re getting “ancient herbal remedies” to solve your skincare problems.
Sulwhasoo wants to foster harmony between body and mind, so the scents and textures of the products are equally as important as the efficacy. For example, the Skin Clarifying Mask is a translucent brown color, and has a sticky honey consistency (and does indeed contain honey), which feels oddly good on your face. There’s a strong herbal scent, but it’s not flowery like a lot of American and European brands. It produced a tingle and when I washed it off I had a pink glow for a few hours, which then faded and left my skin soft for three days. So there are definitely active ingredients in there. The Concentrated Ginseng Cream is their signature product, and at $220 a pop, it’s worth hoarding.