Etude House: This reasonably priced color cosmetics and skincare line is still only available online in the US, but hopefully not for long. While slightly wacky, there’s a lot of originality here. There are $7.99 Missing U lip balms which are packaged in adorable animal tins (harp seal, fairy penguin, panda, or pink dolphin). The skin care products are big on black head removal and aren’t afraid to let you know. At least someone is talking about this menace to pores everywhere.
They also carry an array of BB creams. There are at least 100 different brands in Korea and Asia that carry some sort of BB–Blemish Balm–cream. It’s the trendiest product in Asia right now. It was originally invented in Germany as a post skin procedure soother. Then Korean soap opera actresses got their hands on it a few years ago and it took off in popularity.
Depending on the formula, BB creams offer UV protection, can fight acne, can lighten skin, hydrate, and act like a primer or light foundation. On Etude’s site, you can get BB gels and creams, and there’s even a version for guys and Hello Kitty lovers, all less than $30.