Urban Decay Celebrates Its 15th Birthday With Eyeliner--and a Mascara That Will Actually Help Your Lashes Grow

Urban Decay, the beauty brand best known for bold pigment and color names like Gash and Oil Slick, turns 15 this year. To celebrate, the brand is launching four limited edition products. The first is a 15-piece “24/7 Glide-On Eye Pencil” set. Urban Decay teamed with--who else?--Sephora to launch the set with promotions in Boston and the NYC Times Square locations this past Thursday and Friday. On hand were Urban Decay makeup artists to shill the set and convince shoppers that glitter really is an essential part of any makeup routine. Cole Martin, national Urban Decay makeup artist, guided me through the set. I can tell you two things. First, if you are a freak for multi-color Sharpie sets like I am, you will have an immediate visceral reaction to this collection. Second, if you haven’t tried the Glide-On eye pencils, they are unbelievable workhorses and deserve all the recognition they’ve received over the years. Cole told me that organic carnauba wax lends some of the smoothness, which is this pencil’s signature. You have 30-40 seconds to smudge, and then it sets and stays put.
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Urban Decay, the beauty brand best known for bold pigment and color names like Gash and Oil Slick, turns 15 this year. To celebrate, the brand is launching four limited edition products. The first is a 15-piece “24/7 Glide-On Eye Pencil” set. Urban Decay teamed with--who else?--Sephora to launch the set with promotions in Boston and the NYC Times Square locations this past Thursday and Friday. On hand were Urban Decay makeup artists to shill the set and convince shoppers that glitter really is an essential part of any makeup routine. Cole Martin, national Urban Decay makeup artist, guided me through the set. I can tell you two things. First, if you are a freak for multi-color Sharpie sets like I am, you will have an immediate visceral reaction to this collection. Second, if you haven’t tried the Glide-On eye pencils, they are unbelievable workhorses and deserve all the recognition they’ve received over the years. Cole told me that organic carnauba wax lends some of the smoothness, which is this pencil’s signature. You have 30-40 seconds to smudge, and then it sets and stays put.
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Urban Decay, the beauty brand best known for bold pigment and color names like Gash and Oil Slick, turns 15 this year. To celebrate, the brand is launching four limited edition products. The first is a 15-piece “24/7 Glide-On Eye Pencil” set.

Urban Decay teamed with--who else?--

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The anniversary set has 15 pencils, nine classic colors and six new ones. Two standouts? A sparkly purple called Asphyxia (seen on model at left) and Perversion, a deeply pigmented black, darker than their classic Zero black, with a finish a lot like a liquid liner.

I’m a neutral girl at heart when it comes to makeup, but watching the drag queens and smoky-eyed beauties hanging around the Urban Decay event, I decided to put myself at the mercy of Cole and her arsenal of primary colors.

While Human League’s “Fascination” played in the background, I attempted to keep track of the various steps and products that Cole used, but I gave up after 16. After 45 minutes she said, “So can I finish this off with a little glitter?” Why not? I walked out looking like a reality-starlet glamazon (in a good way) with my blue eyes popping out of a sea of purples and smoke. Lovely.

Cole played coy about the other three limited edition products that are forthcoming, but she did mention that Urban Decay would be launching a mascara “that will actually grow your lashes.”

You can’t get the limited edition eye pencil set at Sephora until February, but it’s available on Urban Decay’s site now for$92. It’s a steep price. but well worth it if you wear eyeliner a lot and change color frequently. If not, buy the pencils separately, which sell for $17 each.