No matter what any bride says there is a universal truth about bridesmaids dresses: you’ll only wear the dress once. “You’ll wear it again, right?” the bride asks, perhaps to make themselves feel better about asking you to shell out hundreds of dollars for it. Nope, you won’t. You’ll never wear that floor length, one-shouldered aubergine satin dress with the weird unflattering ruffles ever again. Remember six-time bridesmaid Adrianna Giuliani whom we spoke to about the bridesmaid dress conundrum a while back? She simply left her bridesmaids dresses in the hotel closets at each wedding.
It seemed like a lost cause, just part of the deal of being a bridesmaid–suck it up and buy the ugly dress, right? Wrong. Enter Rent the Runway Weddings, an expansion of Rent the Runway, and a beacon of hope for future bridesmaids everywhere.
“Bridesmaids dresses are the quintessential dress women only wear once,” Rent the Runway president and co-founder Jenny Fleiss said in a release, “with Rent the Runway Weddings, we’ll finally solve the ’27 Dresses’ problem.”
Rent the Runway Weddings launches on January 18 and focuses on bridesmaids dresses. Badgley Mischka, Robert Rodriguez and Nicole Miller have designed bridesmaid collections that come in up to four styles in up to four seasonal colors exclusively for the site. Whereas Rent the Runway only allows users to rent dresses for a few days at a time, Rent the Runway Weddings offers 8-day rental periods. But the best part? The price. A Badgley Mischka bridesmaid dress averages at over $300. At Rent the Runway Weddings it’s $65.
The site will also carry dresses for the bride too, to outfit her for all the events surrounding the wedding–rehearsal dinner, reception dress (yes, they even have a category for the “little white dress” for the bride who wants to change into something sexier after the ceremony), bridal shower etc.,–basically everything but the wedding dress itself. The site will stick with outfitting bridesmaids and brides for events leading up to the ceremony–pieces that can be worn off the rack and don’t require alterations.
It’s a brilliant idea and I will be not-so-subtly sending this post to my engaged friends.