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A Review of the Fashion Coverage in The Daily, Rupert Murdoch’s iPad Newspaper
By Lauren Sherman
I was skeptical of The Daily, Rupert Murdoch’s new iPad-only daily newspaper. And I still am. (Read this piece to understand why.)
But regardless of my personal feelings towards this new information source, I’ve still been reading it for the last three days. And I’ll admit it–my other half and I will probably buy the 99 cent subscription after the pay wall goes up in a couple of weeks. I love reading free and easy papers like AM New York on the train, and reading it on the iPad is a heck of a lot less intrusive.
Like any other paper, there’s an Arts & Life section, featuring two fashion pieces thus far. One was a market story on soft stripes, another on the “stripes” trend as a whole. To you and me, devourers of fashion trends and news, this seems a bit silly–doesn’t everyone already know about the bright stripe frenzy? Why don’t they focus on something bit more cerebral, like the sudden interest in Western wear, inspired by True Grit?
Alas, this digital paper’s fashion section is not targeted towards you and me. As for the visuals, it does look pretty, but I was hoping for something a tad more dynamic, not simply runway images. What do you think?
Tags: Rupert Murdoch, The Daily
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Like Lauren said, The Daily is definitely not directed at the fashion-focused. I think The Daily is just going to be a mundane reinterpretation when expressing fashion. They know that fashion-foward readers are not going to turn to The Daily as their fashion news source, therefore they will just spit out trends just in case someone who is reading wants to know what’s typical in fashion at that moment.
Like Lauren said, The Daily is definitely not directed at the fashion-focused. I think The Daily is just going to be a mundane reinterpretation when expressing fashion. They know that fashion-foward readers are not going to turn to The Daily as their fashion news source, therefore they will just spit out trends just in case someone who is reading wants to know what’s typical in fashion at that moment.
who’s covering the fashion beat for them? does the paper have a masthead? interested to know who is contributing and/or on staff in the life&style section .xx
max b.
Mary HK Choi wrote the stripes piece, but I’m not sure if she’s staff. And the market editor is a name I hadn’t heard before.
who’s covering the fashion beat for them? does the paper have a masthead? interested to know who is contributing and/or on staff in the life&style section .xx
max b.
Honestly, I don’t care if they were the greatest fashion publication ever. i would never support any newspaper that Rubert Murdoch owned. He is, afterall, one of the greatest contributors to the dissension in American politics that has spread like a plague for the past ten years. With out Fox network there wouldn;t be a Teabag party, there wouldn’t be people newly elected into government that are trying to repeal the only humane health care policy in a century and most Americans would of actually opposed the trillion dollars that our government spent on Iraq (and the billions that corporations bilked our government) instead of being fooled into thinking it was unpatriotic to oppose the ludicracy. I just hope that before you inadvertantly advertise something you think about the implications.