Alexa Chung looks ravishing in red Erdem on the cover of Net-a-Porter‘s new print magazine. According to a post on the Fashion Spot, the glossy will be available to purchase on Net-a-Porter.com beginning next week.
Net-a-Porter was pretty much the first site to successfully incorporate editorial into their e-commerce platform. (Although they’ve scaled back on the amount of editorial over the years.) What do you think of this reverse strategy?
Tags: Alexa Chung, Net-a-Porter
Designer(s): Erdem
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Is it not inevitable?…this backwards swirls of communication.
I love it anyway I can get it.
Cheers!
It’s a very clever and economical strategy – they have all the contacts, the information, the customers, the positioning, the funding, the fashion, the know-how – all elements any new fashion magazine would be struggling with.
She looks gorgeous.
I agree – Alexa Chung looks fabulous in this beautiful, quite simple lace dress in a perfect red.
I was ready to order a copy, but shipping to Canada cost double the price of the magazine.