Alexa Chung looks ravishing in red Erdem on the cover of Net-a-Porter‘s new print magazine. According to a post on the Fashion Spot, the glossy will be available to purchase on Net-a-Porter.com beginning next week.

Net-a-Porter was pretty much the first site to successfully incorporate editorial into their e-commerce platform. (Although they’ve scaled back on the amount of editorial over the years.) What do you think of this reverse strategy?