Black & White & Not-Red All Over: Barneys New York Reveals Its Spring Campaign

This morning may have brought yet another resignation of a longtime Barneys employee--this time it was Michael Celestino, who ran store operations for 20 years--but the changes aren't just happening internally. The Madison Avenue flagship recently revealed new awnings--black lattice instead of red cloth--and everything red has been removed from the store, replaced by black and white. Barneys' Spring 2011 campaign--"Backstage"--also captures the store's new slick black and white theme. The images were taken behind the scenes at New York, London, Milan, and Paris Fashion Weeks by the likes of Nan Goldin, Juergen Teller, and Raymond Meyer. The spread reminds us of New York Look--the mag's brilliant/defunct biannual publication.
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This morning may have brought yet another resignation of a longtime Barneys employee--this time it was Michael Celestino, who ran store operations for 20 years--but the changes aren't just happening internally. The Madison Avenue flagship recently revealed new awnings--black lattice instead of red cloth--and everything red has been removed from the store, replaced by black and white. Barneys' Spring 2011 campaign--"Backstage"--also captures the store's new slick black and white theme. The images were taken behind the scenes at New York, London, Milan, and Paris Fashion Weeks by the likes of Nan Goldin, Juergen Teller, and Raymond Meyer. The spread reminds us of New York Look--the mag's brilliant/defunct biannual publication.
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This morning may have brought yet another resignation of a longtime Barneys employee--this time it was Michael Celestino, who ran store operations for 20 years--but the changes aren't just happening internally.

The Madison Avenue flagship recently revealed new awnings--black lattice instead of red cloth--and everything red has been removed from the store, replaced by black and white.

Barneys' Spring 2011 campaign--"Backstage"--also captures the store's new slick black and white theme. The images were taken behind the scenes at New York, London, Milan, and Paris Fashion Weeks by the likes of Nan Goldin, Juergen Teller, and Raymond Meyer. The spread reminds us of New York Look--the mag's brilliant/defunct biannual publication.

Barneys has also launched an editorial microsite--The Window--to promote the store.