LONDON–Fashion Week crowds across the globe are awaking from a bleary eyed winter slumber to the spectacle of the Fall 2011 collections. So what better timing than the night before London’s catwalks ignite, for biannual magazine AnOther to celebrate its first decade of razor’s edge fashion editorial. Editor-in-Chief Jefferson Hack placed illustrated birthday cards from designer pals–including Karl Lagerfield, Alber Elbaz of Lanvin, the Missoni family, Philip Treacy and Gareth Pugh–into the hands of local patissiers to create 10 birthday cakes on display through the weekend at Selfridges.
“I wanted to inspire our readers with the insane possibilities of what can be achieved at the highest level in bringing fashion and food together,” says Hack.
Pulled sugar millinery, tiramisu Gucci cases and powdered edible silver from Pugh were just a few of the saccharine translations at “Eat the Designers.”
Of his design Elbaz explained, “I wanted to make a luxurious, tasty, happy and colorful yet chic birthday cake. I took inspiration from the 1950s girls who jumped out of the cakes, even though they were covered in cream they looked amazing.”
Bompas & Parr‘s eight foot tall rotating interpretation of the Lanvin cake contained half a ton of sugar, a cannonball of edible confetti and a drag queen who, whilst singing a Monroe-esque “Happy Birthday,” managed to pop her lame top right off. Surprise indeed!
Daphne Guiness and Roisin Murphy sucked down toothpaste tubes of mint infused rum with creme de cacao and peas (too brave for this journalist!), vodka licorice spaghetti and cuba libre jelly cubes, while LaRoux was on deck-duty doing her best to get a stiff bunch of fashionistas to shake off the wintery blues.