Here’s the thing about most fashion magazine websites: They suck.
Yet we actually appreciate Elle‘s online presence. Mostly because the team puts a concerted effort into producing original content that is as compelling as what’s in the magazine. Also because it’s not simply a wasteland for PR favors. And finally, because Britt runs the blog. (It’s good. If you’re not reading it daily, you should be.)
Why is this glossy different from the rest? Elle gets that most mag-connected sites are jumbled messes that aren’t particularly easy to navigate or fun to read.
But despite Elle.com being better than the rest, editorial director Keith Pollock and co. still weren’t satisfied with what they had to offer their readers. So the site underwent a face lift.
The results are impressive. Along with a simplified home page, gallery images will be 33% bigger, and there will be a “buy the look” option on market stories. We’re particularly fond of the Breaking News module, which directs people to what they actually want to read online: news.
What do you think of Elle.com‘s new look?