We’ve always been fond of Levi Curve ID’s campaigns–they had us from their inaugural campaign, “All asses are not created equal.” Because Levi’s gets it: we love jeans because they make our asses look awesome and Curve ID’s are specially made to fit your booty whether it’s a “slight curve,” “demi curve,” or “bold curve” (they actually scanned the rears of over 60,000 women across the globe to come up with this formula). What’s more, they’ve recently introduced a fourth fit called “Supreme Curve,” for those bootylicious ladies who could, as my friend from Virginia says, “put a can on it”–it fits lower in the front and higher in the back. And now we’ve got an exclusive peek behind the scenes of their latest campaign. Models with real bums–how refreshing!
While Levi’s Opening Ceremony collab has been grabbing headlines since it was shot by Terry Richardson, this latest campaign was styled by Leslie Lessin, set to music by Black Mountain, and shot on location in NYC.