When you’re running around to different shows during Fashion Week, it’s easy to forget about non-essential things like, well, food and drink. Luckily Fiji Water, a Mercedes-Benz Fashion Week sponsor, will be at the tents handing out water to everyone. There’s enough drama there already without someone passing out due to dehydration.
In addition to supporting our hydration, Fiji is also supporting the dreams of some college students who aspire to careers in fashion. Four young women–Meg, Jackie, Brittany, and Alice–were chosen to work the tents as Fiji interns, and Fiji asked for Fashionista’s help dressing them for their Fashion Week debut.
Charged with the task of making the interns look modern, fashionable, and polished we set off on a week-long extravaganza of shopping and styling. Armed with a mix of pieces from 3.1 Phillip Lim, DvF, Alexander Wang, Zara, J.Crew, and Topshop, we put together three looks: red dresses for Valentine’s Day,a black-based look, and a white/neutral ensemble; the latter two have accents of Fiji blue. Be on the lookout for the gorgeous ladies handing out water at Christian Siriano’s show tonight. (And please compliment them on their outfits!)
Speaking of Christian Siriano, he kindly sent us some killer black patent-esque caged “shooties” from his upcoming Christian Siriano for Payless spring collection, which the interns will be rocking tonight at his show.
Fiji is livestreaming Christian’s show from their site and their Facebook page starting at 7pm EST today, February 10. After the show, they’re giving away a look from the Fall 2011 Collection. Details will be on the site right after the show.
We interviewed Christian about his upcoming show, and yes, Project Runway:
So, you’re livestreaming your show on FijiWater.com. Why is it so important to livestream these days?
I think fashion is all about that one great moment and I think it’s important for fans of the brand and my customers to see the collection when it makes its
first debut. I also think streaming the show in general is a great way to show your
customers how the clothes move and can be styled because sometimes
that goes away once it hits retail.
You’re great at marketing yourself. What’s your thought process
when you decide to team up with a new brand?
I only team up with brands that I think are interesting and that I
will learn from. A brand like Payless has taught me so much about
shoe design. The process of making a shoe is so interesting and I
think it helps so much when I’m designing each season for the runway
or for the stores.
You’re also arguably the most successful designer to launch via Project Runway. Why do you think that is, and what do you think of the new show that’s focused on accessories designers?
I can say that after Runway the only thing I wanted to do was create a
collection and start a label. I didn’t waste any time living a fun life. I work really hard everyday at the business, and trust me it’s so hard but I make the best of it. Also I think talent is something that can’t be taught. So many Project Runway designers are talented but don’t have the drive. Others have the drive but are not as talented. You must have both in this business.
If you could describe your collection in three words, what would they be?
Dark,textured, and elegant.
Happy Fashion Week!