Boutiques.com, Google’s fashion and retail platform, isn’t about to ignore New York Fashion Week. In fact, they’re introducing plenty of new features, shops, and contests to celebrate the eight day event:
- First up is a slew of new designer stores, including Michael Kors, Billy Reid, Thakoon, and Jil Sander. More shops will be revealed over the week.
- Those designers who operate their own boutiques can now request access to Designer Analytics, which allows them to see how shoppers interact with their brand on the site. Not only will they be able to see how many visitors click through to buy items, but they’ll also have access to “Love/Hate” data. (On the site, users can say what they love about an item, and what they hate about an item, e.g. “I love the color, but I hate the silhouette.”) And while they can’t compare themselves with one direct competitor, they can compare themselves to the market as a whole. So, if the designer’s clothes fall into the contemporary price point, he or she can track how the label is trending when compared to the collective group of contemporary brands. The tool is completely free.
- Trend Analytics, more for consumers than boutique owners, is also debuting. With this function, visitors can see what colors are trending, which silhouettes are trending, as well as a daily list of the top ten items on the site.
- For those looking to get in on the excitement at the tents, there will be daily giveaways where users can tweet or text message answers to pop fashion quizzes for the chance to win gift cards, clothing, accessories, and more. Five prizes will be handed out each day.
- There are also new ways to personalize your boutique–either through uploading videos or image galleries of inspirational photos.
All in all, the facelift brings to Boutiques.com what we wanted from it in the first place–that techy edge that makes the user feel like she’s smarter than the average fashion-obsessed shopper.