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Ideeli Ups Fashion Profile By Sponsoring Mercedes-Benz Fashion Week, Hosting 8 Days Worth of New York Designer Deals
By Lauren Sherman Tuesday, Feb 8, 2011 / 1:32 PM
Ideeli launched back in 2007, and this is the second season the flash sales site is officially sponsoring Mercedes-Benz Fashion Week. Along with a slew of guest contributors adding fashion-centric editorial content to the e-commerce platform, Ideeli will also host a “Design Dreams” giveaway on February 12. The package includes everything an aspiring designer needs to sew his or her first piece: sewing machine, sketch pads, sewing class, and more.
But clearly it’s the deals we’re most excited about. In honor of the week, Ideeli is hosting eight sales featuring designers showing in the tents. (These aren’t looks straight off the runway, but classics from previous collections.) Here’s the schedule:
Tadashi Shoji: February 10
Perry Ellis: February 11
Nicole Miller: February 11
ADAM: Feburary 12
Custo Barcelona: February 13
Betsey Johnson: February 14
Badgely Miischka: February 15
Adrienne Vittadini: February 16
L.A.M.B.: February 17
All Ideeli sales start at 11am EST for First Row members (you know if you’re one), noon EST for everyone else. Not a member? Sign up here.
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didn’t gilt group do something similar with fashion week a few seasons ago?
I think so!