LONDON–Where were all these people last season? Ticketholders packed sardine-style into the Issa London show in hopes of catching a glimpse of top client Kate Middleton. The future princess never appeared, but Daniella Issa Helayel capitalized on the royal boost to her brand with a rollicking, “Celebration”-themed show.
Figure-flattering silk jersey dresses are what Issa does best, and there were plenty of those. She showed skater skirts and drapey goddess gowns in Bordeaux, brick red, mortar and cobalt with matching Manolos and felt berets by Stephen Jones. Murmurs ran down the rows as Yasmin le Bon gave a saunter, the swish in her hips showcasing the clothes at their utmost.
The celebration that Helayel had in mind was the tenth anniversary of her brand, not a wedding. Still, a couple of dresses seemed designed with K-Mid and her social obligations in mind. We loved a black halter gown with a high thigh split and an evergreen silk evening gown with a deep v-neck and silver beading that mapped the body’s curves.
At the end, models created a tableau before le Bon, Helayel and Andrea Dellal (‘60s model and mother of shoe designer Charlotte) made a triumphant circuit of the catwalk. Helayel couldn’t stop herself from singing along to the Kool and the Gang soundtrack. Her enthusiasm was contagious—even the solemnest fashion scribes had to smile as they filed out.
Something tells us this is one brand with plenty to celebrate, in fashion week and beyond.
**Photos by Imaxtree.