QVC’s finest hit the red carpet Friday night during the shopping network’s Fashion Week kick-off party and live-streamed runway show, co-sponsored by Vogue. And by “QVC’s finest” we mean everyone from Isaac Mizrahi to Kim Kardashian to Lori Goldstein.
The ubiquitous Kardashian sisters (just Kourtney and Kim) were on hand, to support their K-Dash for QVC line. But Kim was still stuck on her spread for Harper’s Bazaar. “Elizabeth Taylor sent over one of her gowns and I was able to belt it and wear it for the shoot,” she gushed.
Isaac Mizrahi admitted he was exhausted before he went on-air to present his latest QVC designs. His secret to putting out a zillion Mizrahi collections? “I work on everything at the same time. I don’t do seven different collections, I do one and it comes out as a beautiful product at different levels,” he told us. For Fall 2011, Mizrahi promises to roll out looks that are “gorgeous and light.” He applied a similar aesthetic to his gently priced spring QVC line, which features lovely ballerina flats with pin-tuck details for $64.56 and ruffle knit tops for $39.36.
Dennis Basso, another QVC vet, also took time between fittings to showcase his latest QVC merch. The furrier was happy to have a change of pace. “For me it’s easier to get on the air at QVC. At the tents there are over 1000 people of international press sitting there sort of saying ‘is it good, is it not good?’” Still, Basso is sure his Fall 2011 line of “tailored clothing with just a little sexiness to offset it,” as he puts it, will continue to please his A-List fans.
Marc Bouwer seemed calm and cool at the fete. He attended with muse Selita Ebanks, who stars in his 3-D Fashion show debuting on Sunday. Ebanks looked stunning in a long, black Catherine Malandrino dress topped with a Malandrino studded grey vest. Her Nicholas Krikwood booties finished the rocker-chic look. But would she ever order clothes from QVC? “Of course! I’m all about mixing high and low,” she confessed.
Other notable guests included legendary stylist Lori Goldstein, clad in Gary Graham black trousers and a multicolored Prada fur. Her line, LOGO by Lori Goldstein, consists of laid back pieces with a quirky mix of fabric and texture. We love the shirred purple anorak with a ruffle collar for $84.50. As for suggestions on how to style her LOGO looks? “You can be your own stylist with my line and play.” Play away. The looks are available now on QVC.com.