Photo: Norman Jean Roy for Teen Vogue

When I stopped by the Coterie yesterday to interview Lauren Conrad and check our her debut contemporary line, Paper Crown, I expected a crush of cameras, reporters and publicists. I expected that an overly protective publicist would monitor my interview to make sure I didn’t ask certain questions and that I wrapped it up after 10 minutes. So it was a pleasant surprise when I located Paper Crown’s modest booth at Pier 94 to find Conrad and her two business partners (also her two best friends–not Hills alums), just hanging out, listening to Billy Joel on an iPad, and not a paparazzo or crazed publicist in sight.

Of course, if MTV hadn’t dropped the reality show they were filming about Conrad’s new line, there would have been a 15-person camera crew crowding the space. “I was a little disappointed at first but I’m very much OK with it now,” said Conrad of her show being canceled. “[The show] was very different from The Hills–it was filmed like a documentary–it was a very different experience.” Now, she even seemed relieved there wasn’t a camera crew around to make everything crowded and chaotic. “Can you imagine if there were cameras here?” she said, looking around at Paper Crown’s small booth.

Sadly, the absence of camera crews means that there’s little hope Conrad’s show will make it to air on any network–because MTV stopped filming halfway through the design process. “It’s an incomplete story now,” Conrad said.

But back to the clothes. “We wanted the collection to look very clean and fresh–those are the pieces I gravitate towards,” Conrad told me as she walked me through Paper Crown, looking lovely in leather shorts, a blazer and blush blouse from the line. “When I was designing [the collection] I wanted to do pieces that could be worn lots of different ways–I think it’s nice to invest in pieces you can wear throughout a few seasons. It’s modern but not overly trendy. I wanted an overall romance feel to the line, balanced out with a couple tailored pieces for a slight menswear feel and the leather pieces to balance out the chiffons.”

With Paper Crown, Conrad has achieved what she set out to do: the compact collection (you can view the complete look book here) is full of on-trend basics like soft knits, silk button down blouses, tailored cropped pants and blazers, and faux-leather shorts and skirts balanced with loose airy chiffon dresses in blacks, blushes, creams, gray-blues and a few muted floral prints. It all looks like stuff Conrad would actually wear (or has already worn). “You’re keeping a customer in mind but you want to love each piece,” says Conrad. Her favorite is the tiered chiffon maxi-dress, which will retail at $400.

No word yet on where Paper Crown will be sold but Conrad and her team hope to be installed in small boutiques across the country as well as one big department store. Pricepoints range from $69 for jersey tops to $400 for dresses (like the tiered chiffon number).

Of course, we couldn’t leave without addressing one more rumor recently floating around the internet–a report from Us Magazine that Whitney Port was peeved at her former Hills co-star because “she thinks that The City was canceled to make room for Lauren’s new reality show…Whitney feels like she got the shaft.” “I don’t really know where that rumor came from,” Conrad said. “It didn’t even make sense though–why would she be jealous of that show that’s no longer happening?” It makes even less sense considering Whitney Port is the only member of the original Hills cast Conrad keeps in touch with. “I have so much respect from her–she’s amazing,” said Conrad, who had texted with Port about the rumor hours earlier.


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Comments [17]

the author should’ve taken pictures…

want to be my photog?

Ummm….like no bullsh*t, I totally will.

Ian, you’re too spastic to hold the camera still.

I would love to but after going through every post on here throughout the day, checking to see if there’s any spelling/grammar mistakes, reading all the comments and deciding which to engage with, there is no time for me to do anything else.

fair enough that does require a lot of time

I would love to but after going through every post on here throughout the day, checking to see if there’s any spelling/grammar mistakes, reading all the comments and deciding which to engage with, there is no time for me to do anything else.

the new collection looks nice but a little safe. I would have loved to have seen her new show, I’m so tired of the garbage on TV. There is little entertainment for us 20 something ladies and this would have been a nice reprieve. such a shame.

Yeah but she’s aiming at a wider audience. So it’s obviously “safe”.

Yeah but she’s aiming at a wider audience. So it’s obviously “safe”.

I think that her collection is way to basic for prices like that, it looks very H&M.

Using H&M is weak because they fucking copy everyone under the sun.

Using H&M is weak because they fucking copy everyone under the sun.

its nice to her theres less spectacle around her but her intent is kind of conflicting.

Can she “imagine cameras” around her or not?

I really feel that she needs to get legitimate and make clothes that speak for itself and doesnt need a reality show to promote it. that or go do a line with a brand her demographic shops at.

jerrlife.blogspot.com

the typos in this piece are really distracting

So are the ones in your comment.

I think her collection is very much a reflection of her. She doesn’t seem like a “risk taker” to me.

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