After MTV dropped Lauren Conrad’s reality show for being “too high brow,” Conrad lost a lot of potential publicity for her forthcoming contemporary line, Paper Crown. The show was to follow the making of Paper Crown, a la The September Issue (not The Hills). We wondered what would become of Conrad’s Paper Crown without the help of MTV, but a fall 2011 landed in our inbox late last night, so it looks like the collection will be in stores come fall.
The collection is sweet, just like Conrad, and we could picture her in every piece–which, considering her sizable fan base, is a very good thing. Judging from the look book, Conrad’s first attempt at a contemporary priced collection is a vast improvement from her lackluster collections for Kohl’s. It reminds us a little of Elizabeth and James only skewed younger. Paper Crown features on-trend basics like leather shorts, silk blouses in blush tones, slouchy blazers, tight cocktail dresses, tiered ruffled maxi dresses (a Conrad staple) and short, flouncy, belted dresses.
No word on the price points yet or where the line will be sold, but Conrad’s not letting the fact that MTV dropped her show rain on her (or Paper Crown’s) parade. She’ll be in NYC to show Paper Crown to buyers at Coterie this coming week.