MTV, the network that made Lauren Conrad a star, has confirmed they will not air her new reality show, which focused on her forthcoming contemporary line, Paper Crown.
“We decided not to go ahead with the show,” David Janollari, Head of Programming for MTV, told EW.com. “She did do a pilot. There were talks about whether we could somehow manage to put together a special based on that footage but that’s also a big question mark based on her interest in that and the finances…It was a great attempt but it just didn’t feel like a perfect fit for us now.”
It’s news that seems to have come to a shock to Conrad, who talked up the show in her Teen Vogue cover story a few months ago, saying it was inspired by The September Issue. “The Hills was shot with three or four cameras; things like entrances and exits were reshot; and if there were sound issues, we were asked to repeat what we just said,” Conard said. “This show is going to have a smaller crew, and they’ll just be following us around. It’s going to have a rougher feel, but I think the end result is going to be more true.”
Seems MTV wanted more Hills and less R.J. Cutler. Conrad has issued the following statement regarding MTV’s decision to kill the show:
“We sold a show to MTV, filmed it and are really proud of the final result. MTV felt the subject matter was too high brow for their audience and offered me the opportunity to change the show by incorporating more of my personal life. We agreed going into the project that this show would be an aspirational one, focusing on my career and my goals and not my personal relationships. We delivered the show that we sold and are sorry MTV didn’t feel their viewers were savvy enough to appreciate it.”
Burn. While it makes sense that Conrad would want to graduate from a Hills-style “reality” show, the Hills made Conrad successful, in part, by letting viewers get to know her and peek in on her personal life and drama. So if Conrad’s new show focused only on Paper Crown, a line she said is all about, “really great fits, fabrics, and details…nothing that’s trying too hard,” and nothing about Conrad, we can understand MTV’s reluctance to pick it up. Of course, it’s also understandable that Conrad is pissed about MTV’s decision. Without the publicity Paper Crown would have received from the show the fate of Conrad’s new line is uncertain.