Philosophy: It’s not as expensive as the other brands profiled here, but don’t assume that their products aren’t as effective. There’s a lot of science and active ingredients in there.

The new line, Keep The Peace, is formulated to treat redness and sensitivity, whether you have it on a temporary or permanent basis. The mini-line has a serum, a moisturizer, a mask, and a yellow color corrector with SPF 20. Lavender, a calming ingredient, is the only fragrance in the products. The mask is the stand-out here. It contains a clay that doesn’t make your skin dry and tight–it moisturizes and calms redness. It feels fantastic on the skin. Keep The Peace launches in March exclusively at Ulta, then will be available in April at other retailers.