Jimfelt-Ghatan and Per Holknekt of Odd Molly

The duo behind laid back brand Odd Molly are both from Sweden, but operations are divided between their homeland and Los Angeles, where the line was born.

Why New York?: “New York Fashion Week kicks off the world’s fashion week on a global level and where better to show than at Lincoln Center, a world renown venue. Even though the Odd Molly girl has an easy West Coast sensibility she is very in touch with art, music, culture in which has great New York City influence.”