If you, unlike me, haven’t been completely absorbed by New York Fashion Week this past week, you might be one of the nearly 2.5 million people who have watched this viral video on YouTube in which two hot girls rig the back of the jeans so that they catch people checking out their asses. At 1:53 Jesus even stops to check out one of their bums.
Cute gimmick? Sure. But it’s also very clever marketing. The “hot girls” are actually Jessie Gurunathan and Reanin Johannink, two actresses who are part of Levi’s latest Curve ID Skinny Jeans campaign. You know, they’re the jeans that come specially made in four styles to best flatter your bum, whether it’s a “slight curve,” “demi curve,” “bold curve,” or the newly introduced “supreme curve” (the girl with the butt-cam is a demi-curve in case you were wondering). Levi’s hired New Zealand-based creative group Colenso BBDO to create the campaign, and with two and a half million views in three days, it seems safe to say the campaign is already a success. It’s such a hit that Gurunanthan and Johannink currently have reporters stationed outside their homes in New Zealand. Read more »
Naomi Campbell is the face of Dolce & Gabbana‘s spring 2011 Animalier eyewear campaign. The spring line comes in three models (ranging from aviator to oversized round ’60s frames) in colors like poppy red, purple and yellow ochre. Click through for the final images of the campaign, and more behind-the-scenes stills, shot by Mert Alas and Marcus Piggott. Read more »
Fabricly, an e-commerce website that launched this past December, is to budding fashion designers what record labels are to music artists. Designers are able to create their collections freely without worrying about marketing, sourcing, production, or going bankrupt. If their designs sell, they get a cut.
The first collection that Fabricly has backed is Mono Lake by Molly Girard Coonan, former Barlow designer. Her effortless line is now available for pre-order on the site.
Fashionista is feting the launch of Fabricly’s first collection next week at NoLita hot spot Tacombi, with DJ’s Binki Shapiro of indie band Little Joys and Cory Kennedy.
Marc Jacobs’ collection was lauded for it’s commitment to the faux. Say, don’t those skirts look like Marni’s spring 2009 collection? Who’s discs are you dotty for Marc’s or Marni’s?
Our blog-crush, The Hairpin, enlisted talented illustrator Lisa Hanawalt for a post called, “Rumors I’ve Heard About Anna Wintour.” Hanawalt illustrates such rumors as, “Anna Wintour does not have bowel movements but she does lay stunning eggs,” “Anna won’t hire fat people because she’s a chubby chaser,” “Junior staffers are not allowed to look at Anna Wintour” and more, to hilarious effect. It is the perfect ending note to New York Fashion Week. We’ve included a few of our favorites below but you should view it in full, right now (if you haven’t already) on The Hairpin.
It’s pretty standard to do a cursory front-row scan upon taking your seat at a fashion show–you’re generally likely to spot at least one tertiary CW star, perhaps an America’s Next Top Model alum, and maybe (just maybe) an Olsen or Kardashian. But we stopped dead in our tracks upon glimpsing Iris Apfel sitting directly across from us at last night’s Naeem Khan show. Apfel’s pretty much the coolest 90-year-old style icon around, and true to fearless form, she was decked out in an entirely red ensemble accented, of course, with her signature oversized specs. Next to Apfel sat Ranjana Khan, Naeem’s lovely jewelry-designer wife, as well as noted couture client Becca Cason Thrash, whose appearance in the 2007 BBC doc The Secret World of Haute Couture (seriously, YouTube it ASAP if you haven’t witnessed the amazingness) left us following her every move.
It’s easy to see why Khan’s designs have carved out such a devoted fan club–these clothes are pretty much as luxe as one can find, short of shelling out for true couture. This particular collection featured several stunning numbers in multicolored paisley-print organza, cocktail looks edged with Far-East-inspired threadwork, and sheaths trimmed with fringe beading. Oh, but those were the more subtle looks.
Yesterday’s L.A.M.B. show was broken into six parts: Soldier Girls, Rasta Ragga Muffins, London Girls, Buffalo Girls, Mod Girls, and Glamour Girls. It may sound like mix of random inspirations, but once the looks came out on the runway the connection was obvious. These are all the looks Gwen has cycled through during her career.
The opening group of Soldier Girls wore, unsurprisingly, army green looks that were all tightly tailored. With only eight looks, the Soldier Girls section was brief, but left me wanting more. Stefani could have done an entire show off the army girl riff, and it would have been amazing.
While we love peeping next season’s trends and scoping out street style during NYFW, we have to admit that the whole scramble-sit-watch-applaud-repeat drill can wear thin by week’s end. Thank goodness, then, for designers like Isaac Mizrahi, who consistently manage to add a little levity to their presentations.
Each seat card at Mizrahi’s show bore only one word, “CAKE,” and that perfectly summed up the delectable, whimsical collection. Each model was outfitted with a poodle-style black pouf atop her head–shades of Dr. Suess, albeit far more chic–and the looks ranged from classic tea dresses to crisp A-line lady coats to ribbed turtlenecks worn over mermaid-silhouette faille skirts, all in candy-sweet shades of mint, tangerine, and bubblegum pink. And, clearly as a nod to the sock-hop-era poodle skirt, there were fitted pencil skirts embellished with sparkling poodle brooches. Evening gowns shimmering with pearls, sequins, or a combination of the two were definite showstoppers, and shorter day dresses bore exaggerated bows (some hugging the models’ shoulders, others decorating the back of the look).
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Nobody working in American fashion today does sleek chic quite like Calvin Klein Collection’s Francisco Costa. The Brazilian designer sent out a stunning collection of his covetable separates and signature shifts, cast in a range of desert tones like slate, stone, and sand. We flipped for the charcoal-colored alpaca jacquard sweatshirt on Sigrid Agren–a super-luxe take on a sporty standby. And an ivory technical jersey sheath was trimmed with metallic leather at the neck–it took a second look for us to realize it wasn’t, in fact, a separate necklace. Another highlight was the smoky wool flannel frock with a bell-shaped skirt cut from buttery lambskin, which we could envision on any number of Sartorialist-snapped editors.
Phillip Lim’s fall collection felt like his most ladylike showing yet. Whereas in past seasons the looks had a girly or youthful spin, Lim’s latest showing is all grown-up.
With a soft palette of grays, greens, navy, and saffron, Lim’s collection was light handed and alluring. The opening look, a tie neck, gray twill pea coat worn with lambskin pants had a romantic air that carried through the rest of the collection. Voluminous pants and and structured jackets were the staples of the collection, although the extra fabric pleats on the pant’s thighs will probably mean a redesign before the items hit stores. (Because the last thing a woman wants is more attention on her thighs.)
LONDON–New York Fashion Week has come to a close, and now it’s time to switch gears and move to London. But what to expect?
New venues, for one. Although Somerset House remains show central, Topshop has moved its showspace to Old Billingsgate Market, a fish market, following a successful season at the old Eurostar terminal. Vivienne Westwood will show her anarchic Red Label wares at the Royal Courts of Justice, and Temperley London will become the first brand ever to mount a fashion show at the British Museum.
Look out for warring fashion parties, with AnOther Magazine’s tenth birthday bash at The Box (which just opened its London outpost on a suitably seedy Soho block) going head to head with the Love Magazine Party for Alexander Wang at Liberty on Saturday night. Temperley’s after-party takes place at the Groucho Club at the same time as Mulberry’s Claridges fete on Sunday. We’re keeping a cabbie on speed dial. Walk? In these shoes?
Still, our favourite parties are the shows themselves.