When we last saw Jodie and Danielle Snyder, the sisters behind jewelry line Dannijo, we were interviewing them for our “How I’m Making It” series. Well it certainly seems like the girls have “made it.”
On Tuesday night the Snyder sisters made their New York Fashion Week debut, presenting their fall 2011 collection, “Aboriginal,” at a packed gallery space on West 22nd St. Perfectly-styled models with tousled finger-waves done by Sally Hershberger (and one older gentleman smoking a cigar) posed in meticulously constructed vignettes that recalled the wild west–old wood cabins and pelts on the walls. Tinsley Mortimer (yes, really) was also inexplicably floating around.
But like most sisters, Danielle and Jodie don’t agree on everything. They have different personalities. “Jodie has a little bit more of a classic sensibility and I’m a little more bohemian,” says Danielle. So rather than agree on just one source of inspiration–the pastoral frontier of the wild west–their models stopped at a “shamelessly opulent” party in the “world of the roaring 20s” before heading out west. The result, “Aboriginal,” as they’ve named the collection, is full of bold statement necklaces in bronze and brass tones set with orange and turquoise stones and glittering with crystals, contrasted with delicate chains. And every piece is made to be layered.
If you thought debuting at New York Fashion Week was enough work for the Snyder sisters, think again. They’ve also collaborated with one of our favorite labels, Vena Cava, to do the jewelry for their show today. While Swarovski elements sponsored Dannijo’s fall 2011 presentation, Jodie lets on that the Vena Cava collection is “all metalwork, no crystals…it’s very architectural and graphic but simple at the same time.” Can’t wait to see it in a few hours…