Since working with Isabella Blow in the ’00s, Nadja Swarovski and her fashion team have made it their responsibility to support designers–both emerging and established–during fashion week and beyond. This season, Swarovski will underwrite the shows of several important New York, London, Milan, and Paris designers. In New York, this includes:
Goldin’s presence is particularly exciting as she’s a Brit showing in New York, which means her critically-lauded knitwear will be introduced to more American buyers. Of course, Swarovski is supporting plenty of talent across the pond this season: House of Holland, J.W Anderson, Richard Nicoll, Holly Fulton, Erdem, Giles, Mary Katrantzou, Marios Schwab, and Roksanda Ilincic all made the cut. There will be more shows announced for Milan and Paris, and we know for sure that Hussein Chalayan is one of them.
Fashionista is happy to be working with Swarovski again this year, reporting from the trenches at each show. But we also wanted to give you a bit of insight into how the Swarovski Collective works. Other than an injection of cash and access to the brand’s crystals, how do the designers benefit, and how does Swarovski benefit?