LONDON–Tom Ford appointments were yesterday and today, but don’t expect to hear anything about the presentation from the journalists, fashion editors, and stylists who attended.
All attendees were asked to sign a non-disclosure agreement that requires them not to write or reveal anything about the collection until the summer. As fall collections usually hit stores in late June/early July, expect profiles on Ford in the May/June issues of your favorite magazines.
That means Cathy, Suzy, and Robin were probably not invited to view the collections. “I don’t want to be reviewed,” he told the Los Angeles Times‘ Booth Moore, who we suspect was left off of his list as well. These writers are all critics, which means that even if they waited to write about it for six months, it would be with a gimlet eye.
But truthfully, if we were one of these writers, we wouldn’t want to go anyway. As admirable as Tom Ford is for not allowing the press to manipulate him, he’s also a bit absurd. Fashion is art, and art is up for criticism. Maybe Ford sees it only as commerce, but that doesn’t really make sense, given his theatrical take on the medium. Sometimes, maintaining so much control backfires. As we’ve said before, the onslaught of press last January featuring Ford and his collection left a bad taste in our mouths. Did it result in brisk sales? Probably the first time around. But we’re not so sure it’ll work longterm. But then again, it depends on what Ford is looking for: more money, more fame, neither, or both.