A few months ago, a hair bungee arrived in my monthly Birchbox sample box. It looks exactly like a little bungee cord, complete with two metal hooks on the ends. I played with it briefly, but my hair is layered and not really long enough for a ponytail, so I passed it to a friend who looked at it in confusion and thanked me. I’m sure it’s floating around somewhere in the bottom of her handbag right now.
Then during NYFW I went to a panel sponsored by Pantene featuring the Cushnie et Ochs designers Carly Cushnie and Michelle Ochs discussing the intersection of beauty and fashion with celebrity hair guru Danilo (you know you’re a guru when you can go by one name). Anyway, he used 60+ hair bungees on the models for the Fall 2011 Cushnie et Ochs show.
When asked by the beauty editors in attendance for some hair advice, he said he wished that America would embrace the hair bungee the way European women have. It causes a lot less damage to the hair and doesn’t leave a crease the way more traditional round elastics do.
It’s not easy to use, but has a lot more potential for creative looks than a plain old rubber band. Forget everything you ever knew about making a ponytail. The hooks actually have to be hooked onto your hair, then wrapped around the pony, then anchored. You can control the tightness and messiness of the ponytail, or turn it into a bun. Magical.
Go here to see a video demonstration. Just don’t poke your eye out.